Influencer endorsements has been on marketer’s agenda for some time now. But it is not often that brands get their influencers right to convey the brand’s message. How should brands work with influencers and how can brands use them to best connect with consumers. According to… Read More
The recent uplifting of economic sanctions on Iran ended a 10-year exile for one of the largest countries in the MENA region. Although the news was met with mixed emotions throughout the world, the Iranian President Hassan Rouhani described the day the sanctions were lifted… Read More
datamena, a UAE-based regional data and digital content hub, has appointed Abou Mustafa as Vice President. This change comes in response to the rapid expansion of datamena platform’s customer base, and aims to strengthen the bonds with du to provide a new range of managed… Read More
Have you ever had one of those nightmare, worst-fear-come-true moments? I had one just a few days ago. I was running late for an important meeting, getting hyper and anxious all at once. Being late for meetings in many ways is worse than last second… Read More
Samsung Electronics Middle East and North Africa (MENA) is making a case for innovation that makes a meaningful difference in people’s lives. In the recently held Samsung MENA Forum 2016, the company highlighted how the intersection of technology, content and services will shape the future… Read More
Marketers are already in the thick of 2016, tackling fresh challenges that the year is bringing and trying – as ever – to stay one step ahead of the game. This is harder than it sounds. Some big trends are currently reshaping the marketing industry,… Read More
Omnicom Inc. has closed 2015 on a good note. The quarterly revenues decreased 1 percent year-over-year to USD 4.15 billion from USD 4.19 billion. The holding company informed that the decrease in revenues was due to decline in revenues from acquisitions, net of dispositions and… Read More
Publicis Groupe has witnessed modest growth ahead in the last quarter after a difficult year. Publicis reported that its revenue for 2015 rose by 32.3 percent to USD 10 billion, while net income jumped 25.1 percent to just over USD 1 billion on the strength… Read More
The Times of India Film Awards’ second edition will take place in Dubai this year. TOIFA is a global intellectual property that looks to leverage the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA 2016 Dubai Presented by Gulf Air and… Read More
Muslim travelers globally represent a major niche market that is expected to grow at 4.8 percent from a USD 126.1 billion market worth through 2020. According to MasterCard-Crescent Rating Global Muslim Travel Index 2015, the Muslim travel market is a key growth tourism sector projected… Read More
