Dubai is gaining more popularity as a travel destination, and 2016 promises to continue the trend. The top eight countries that attracted the most interest in quarter four 2015 overlapped with the top eight of the most booked, according to Q4 2015 Global Travel Insights report from Sojern,a performance… Read More
In a tough year, marketers need to pool all resources at their disposal to create a strategy that is both efficient and effective. For achieving the latter, the most crucial component is the right content that is relevant both in creation and distribution. Even though… Read More
Omani Qatari Telecommunications Company, Ooredoo, has appointed Abdul Razzaq Al Balushi as its Deputy Chief Finance Officer. A graduate of Strathclyde University UK, and the College of Banking and Financial Studies Oman with a Masters of Business Administration, Mr Balushi is also a Certified Treasury… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
PR Network TRACCS has appointed Stephen Marney as its Vice President of Strategy and Development. TRACCS is one of the few Middle East and North Africa’s (MENA) headquartered PR networks. Prior to this, Mr Marney has worked in companies such as MBC, Reuters, Sky News,… Read More
In a major strategic shift globally, Coca Cola has unveiled a ‘One Brand’ marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the Coca-Cola brand positioning in one global creative campaign – ‘Taste the Feeling’, replacing… Read More
The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More
They are in a unique partnership, perhaps the first-of-its-kind in the Middle East. Samra International, founded by Salim Abou Samra is the worldwide exclusive licensee of Versace Fine Jewellery. The Samras have been in the business of jewelry in the Middle East for generations and… Read More
The Coca-Cola Foundation, in partnership with INJAZ Al-Arab, has kicked off the eighth edition of the program ‘Ripples of Happiness’ (ROH). The initiative aims to inspire university students to identify and implement projects bearing positive impact on their communities, while providing students with guidance and resources.… Read More
