Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. There was perhaps no surprise in seeing Unilever topping charts once again as the… Read More
Telecom Operator Ooredoo, the official sponsor of Paris Saint-Germain, has unveiled Fans Do Wonders, a star-filled new TV campaign featuring Paris Saint-Germain football legends such as Zlatan Ibrahimović and David Luiz. The 60-second TVC depicts fans puppeteering a match through their mobile devices. The campaign,… Read More
Edelman, a communications marketing firm announced its plans to acquire independent communications agency DABO & CO. Edelman and DABO & CO Middle East operations will meet the demand of clients and brands for integrated communications marketing and business solutions. In addition to providing economies of scale, the… Read More
Around 56 per cent of Qatar’s population is active on social media, there is an average of 50 million tweets per month, Riyadh ranks 10th globally among the cities with most tweets and in the UAE alone, Facebook enjoys 43 per cent penetration. These are… Read More
Deutsche Bank AG has appointed Javeed Ameen as its Chief Operating Officer for the Middle East and Africa (MEA) region. Mr Ameen will be based in Dubai and report to Ashok Aram –Deutsche Bank CEO, Middle East and Africa and Karl von Rohr – Global… Read More
According to the “MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2015”, Middle East countries – UAE, Saudi Arabia and Qatar are amongst the top five in the Organisation of Islamic Cooperation (OIC) destinations. While UAE, Saudi Arabia and Qatar stand at 3rd, 4th, 5th position respectively,… Read More
What seems to be good news for car lovers, Lebanon based W Motors – the makers of the $3.4 million Lykan HyperSport car, which rose to fame after being featured in Fast & Furious 7 – is soon going to start the first super-car manufacturing… Read More
BECO Capital, a venture capital firm focused on technology investments in the MENA region and the GCC in particular, said that over 10 local technology start-ups are expected to exit in the next three to five years, with a handful of them having the potential to… Read More
Sojern, travel’s data-driven performance marketing engine has announced the opening of a new office in Dubai. The decision came following the steep demand for performance marketing solutions in the Middle East along with explosive growth in its European locations. Stewart Smith has been appointed as… Read More
A new research conducted by social media agency, We Are Social, has identified seven key ways about brand marketing that is most likely to annoy consumers. The research conducted for the World Federation of Advertisers with a detailed analysis of English language Twitter comments about ads… Read More
