As younger consumers gear up to face their lives and older consumers retire into chosen ways of living, marketers need to create plans that take into account the various lifestyles, media consumption patterns and the stereotypical nuances of different generations. Nielsen has taken a closer… Read More
In 2015, telecom company Ooredoo undertook a massive rebranding exercise to reiterate its position and build relationships with the connected audiences in its operating markets in the Middle East and North Africa (MENA) region. MENA’s upsurge in connectivity has led many operators to turn to… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
The year is ending on a high for du in context to industry recognitions. du’s CEO, Osman Sultan, was honored as the ‘Telecom Leader of the Year’ at Telecom Review’s 6th Annual Industry Leaders Summit. Telecom Review acknowledges the very best of the ICT/Telecom industry with its Industry… Read More
The second half of the year brings with it a sumptuous number of holidays and festivals. As a marketer, you must try to turn every event into a sales opportunity to uplift your bottom line. This needs planning your holiday calendar. And don’t just plan… Read More
In celebration of the 44th UAE National Day, du has launched a new TVC named #UAEisHome. The video shows the various UAE community segments living in the country to showcase why UAE is a home for all its residents. The video attempts at spreading the… Read More
When it comes to advertising, it just isn’t about the great ideas but ideas that inspire and drive growth. That is where the ‘Sting Launch Campaign’ stood out and won the Grand Prix at 2015 Effie MENA Awards. Sting Energy Drink, a product of PepsiCo… Read More
Hala Badri, Executive Vice President of Brand and Communications at du was named the Leading Businesswoman of the Year by the WIL Achievement Awards 2015. Ms Badri was presented the award by His Excellency Sultan Bin Saeed Al Mansoori, the Minister of Economy for the United… Read More
As the D-day for Effie MENA closes in, the journey to reach this year’s winners has begun. The Effie MENA Awards 2015 judging is underway in Dubai. The first set of judging is set to complete today, and jurors are gearing up for the remainder tomorrow, which will be… Read More
The judging for this year’s Effie MENA Awards began today which will conclude tomorrow. The Effie Awards is a marketing communications awards given yearly by Effie Worldwide, a nonprofit organization, to honor the most effective marketing communications ideas. The Effie Awards were started in 1968 in the United States by the… Read More
