My seven year old nephew recently invited his friends over to his birthday party. The plan was to dance and make merry, typical stuff that kids that age are supposed to do! There is nothing unusual about dancing to your favorite music, isn’t there? However,… Read More
Rolls-Royce has appointed Rami Joudi as Regional PR & Communications Manager, Middle East, Africa & India. He will be based in Dubai. Born in Kuwait and of Syrian descent, Mr Joudi graduated from Lincoln University in the UK with a Bachelor’s Degree in Business Administration.… Read More
Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
Audi Middle East has appointed Carsten Bender as Brand Director. Operating from the AVME regional office in Dubai, Mr Bender will be responsible for driving the growth across 11 countries in the GCC and Levant for the Audi brand. Key to this will be to… Read More
The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More
The Middle East Public Relations Association (MEPRA) has called for entries for the 2018 MEPRA Awards, which celebrates the most creative and impactful practitioners in the Middle East. This year marks the 10th edition of the ceremony, which is open to all Middle East based… Read More
As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
Openness may be central to the digital economy but it is not without its challenges. And perhaps no other platform knows the price for that as much as YouTube that at this time last year had begun its content clean up when issue of brand… Read More
Canon Middle East has named the first four winners of its Story Shapers Program. The initiative is aimed at supporting individuals in bringing their stories to life or ‘story-doing’, keeping in line with its motto of promoting storytelling. The program will teach aspiring photographers how… Read More
Ramadan is set to provide a boost for UAE retailers, with two in five (40%) consumers believing that Ramadan has the best offers and is the best period for them to make all their purchases, new YouGov research reveals. The data shows that three quarters… Read More
