BPG (part of the WPP Network), an ‘integrated by design’ agency in the MENA region – BPG has announced senior-level appointments to drive the agency’s renewed focus on customer experience, in addition to hires across PR, media, UX, content and creative. Research by Gartner has… Read More
INFINITI marks the Middle East launch of the QX60 through an uncommon and captivating contemporary campaign with family at its heart. As a human-centric brand, the creative approach was inspired by a human insight… “If you’re a parent with young children, how familiar are you… Read More
Switzerland, Singapore and Denmark are the most talent competitive countries, according to the Global Talent Competitiveness Index (GTCI) 2022. Switzerland and Singapore firmly retain their leading position while Denmark makes it into the top 3. United States ranks 4th, and many European economies continue to… Read More
TikTok’s Project Unicorn initiative to connect start-ups in MENA with venture capitalists from around the world has gained significant momentum across the entrepreneurship ecosystem, enabling regional startups to harness the power of the platform to help their businesses grow faster. TikTok’s Project Unicorn is designed… Read More
Princess Hıdır, an illustrator based in Istanbul, is among the 31 winners from 10 countries in The One Club for Creativity’s prestigious Young Guns 20 competition, celebrating international creative professionals age 30 or younger. She is the only winner this year from MENA. Young Guns… Read More
Talkwalker, a consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and services, released their annual Social Media Trends 2023 Report. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through… Read More
TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More
ArabyAds, the leading AdTech company in the MENA region, has acquired global influencer marketing platform indaHash. The acquisition comes close on the heels of ArabyAds’ recent $30 Million Pre Series B funding round led by AfricInvest, which the company had said would be spent on… Read More
The Emirates Publishers Association (EPA) is showcasing 2,625 diverse and creative works of 30 Emirati publishers through its ‘Manassah’ platform at the ongoing Riyadh International Book Fair 2022 which runs in the Saudi Arabian capital until October 8. Under the Manassah initiative, EPA represents Emirati… Read More
Andra Public Relations; a Bahrain-based Public Relations firm with a primary focus on finance, technology and specialized sectors signed an MoU with Brinc MENA; a global venture accelerator that empowers startups and game-changers to provide exclusive perks for Brinc members in the region. The exclusive… Read More
