MBC Group is launching ‘MBC Hosts’, a series of talks featuring personalities from around the world who have contributed to the shaping of key industries. The media world will witness the debut of the platform at Dubai Lynx 2019 with businessman Steve Harvey. The Emmy… Read More
The media and entertainment (M&E) industry in the UAE is evidently doing the right things to tap on consumer’s emotions. According to the largest study of brands based on emotions, the sector saw an unprecedented rise to the top three among 15 industries researched in… Read More
The key theme at the 14th edition of the World Association of Newspapers and News Publishers (WAN-IFRA 2019) Middle East Conference is around the age of the audience. From the impact of digital to the steps taken in the news and publishing industry in UAE’s… Read More
Sharjah Media City (Shams) has officially launched The UAE Entertainment Experience. This native project in the film production industry, is touted as first of its kind in the Arab World. “Revealing the start of the work on the first Emirati and Arabic film is an… Read More
As global audiences demand more personalized experiences both in terms of content and platform, the entertainment and media (E&M) industry is in the midst of a significant shift. The development of mobile and streaming technologies has sparked a change in consumer behavior, thrusting the industry… Read More
Zain KSA and Huawei are partnering towards implementing a ‘to Home’ video streaming service platform and infrastructure. The development comes on the back of a Memorandum of Understanding (MoU) signed between Zain and Huawei on the sidelines of Mobile World Congress in Barcelona. This project… Read More
Asda’a BCW will manage Starz Play’s strategic PR and communications function and outreach throughout the GCC, North Africa and Levant
A very majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and… Read More
As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
