The first wave of Nielsen’s recently launched UAE radio audience measurement (UAE RAM) augurs well for the radio sector in the UAE. Observing behavior from the fourth quarter of 2017, Nielsen has put together insights that will benefit marketers greatly in considering radio in their… Read More
There is an apparent decline in the traditional media compared to their electronic counterparts. An Omnes Media study, reiterated this, showing that 36 percent of the participants read traditional media, especially print media, 46 percent follow it occasionally, 6 percent follow press once a week,… Read More
Arab News has launched a Pakistan online edition, as part of the newspaper’s ongoing global and digital expansion. The service — available in English — covers news and views from Pakistan and the wider region, with a special focus on Islamabad’s ties with Saudi Arabia… Read More
Vuclip, a PCCW Media company, unveiled its first new Saudi Original ‘Hob El Tayebin’, a family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the… Read More
Continuing with its focus on Middle East & North Africa (MENA), Euronews has launched a show that will profile the trendsetters, artists, entrepreneurs, thought leaders and the innovators in the region. The show ‘Inspire Middle East’, produced in Abu Dhabi, aims to shine the spotlight… Read More
Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More
UAE Exchange and twofour54, the commercial arm of Abu Dhabi’s Media Zone Authority, have entered a partnership for cash collection service. twofour54 customers can now visit any of the UAE Exchange branches in the country to pay their dues. “The aim of the partnership is… Read More
OSN has partnered with Arabic actor, Dhafer L’Abidine, who will be the face of OSN’s new marketing campaign, reinforcing the power of stories. The new campaign, centered around a family, focuses on how ‘stories bring us together’ through entertainment. Planned as a 360-degree initiative, the… Read More
Close on the heels of partnering with Arab Health Exhibition 2018 as its business magazine partner, Forbes Middle East is now preparing to host a forum to further delve into the multibillion-dollar healthcare industry. To be held in March 2018, the event aims to bring… Read More
Channel 4 FM has added Jacob Cummings and Nimi Mehta to host its flagship radio show, now called, ‘Wake Up UAE! with Jacob and Nimi’ on 104.8 Channel 4 FM from 6 AM – 10 AM on weekdays. As it celebrates 20 years within the… Read More
