Advertising and marketing are perhaps among the most sensitive industries to major events around the globe. Not only do the agency policies get impacted by major global events, but these agencies themselves have the opportunity and the burden to influence these events. This past year… Read More
Euronews Group that operates brands such as Africanews and Euronews is developing its ‘Euronews NEXT’ strategy to be implemented next year. This initiative aims to deliver the news group’s digital transformation and to overhaul its editorial and product offering and includes the development of a… Read More
Emerging technologies have changed the way the world consumes news. As media’s reach and influence evolves, and the nature of the bonds that audiences have with traditional media and with digital media grow with it, there is need for legacy media to understand the advantages… Read More
The younger audiences in the UAE and Saudi Arabia prefer writing to drawing. They place grave importance on the personality of their imaginary hero and what they symbolize as opposed to what they look like. These are among some of the findings from Turner that… Read More
beIN Meida has entered a multi-year content deal with Warner Bros International Television Distribution. The deal will enable beIN to acquire premium content from the studio such as ‘Arrow’, ‘Gotham’ and ‘Originals’. beIN will also acquire the exclusive second pay window rights to Warner Bros… Read More
In a UAE first, Abu Dhabi Media Company (ADM) has commenced a live broadcast of media business continuity on du media cloud services. By being the first in the region to run a live broadcast embracing next generation cloud based unified IP infrastructure to deliver… Read More
Nation Media Group, an independent media house in East and Central Africa has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region. This comes on the back of a competitive pitch in September. The MediaVantage has… Read More
It’s well over half of online adults who are visiting the cinema at least once a month and, as per data from Global Web Index (GWI), the ads that these cinemagoers see at the cinema are a significant brand discovery route. Nearly 23 percent from… Read More
Sky News Arabia has appointed Nour Eldeen Al-Hammoury, a leading independent market strategist and analyst. Mr Al Hammoury joins the broadcaster as a Business Analyst and Presenter, providing daily segments and offering in-depth analysis of the latest regional and global economic developments. “Daily economic bulletins… Read More
The opening of the UN Women Liaison Office for Gulf Cooperation Council (GCC) in Abu Dhabi on October 17 is set to enhance the UAE’s position on gender parity by helping to further promote women’s empowerment and rights, according to Reach, the first non-profit organization… Read More
