Marking a 100 year milestone for design creation of its bottle, Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol,… Read More
Dubai Municipality has partnered with BPG Bates, the advertising, events & activation and design agency, to create a unique Sandcastle Installation covered in cigarette butts as part of a campaign that seeks to safeguard children from the dangers of cigarettes littering the Emirate’s beaches. The… Read More
Dubai Lynx has named Henkel, the global manufacturing company known for some of MENA’s best known brands, as the Advertiser of the Year 2015 who will be honored at the Dubai Lynx Awards. Praising Henkel, Philip Thomas, CEO of Lions Festivals, commented, “Henkel is worthy… Read More
The Saudi Film festival is soon going to begin its second edition on February 20 at Dammam in the Kingdom of Saudi Arabia (KSA). Eighty films are likely to be projected during this festival; the organizing committee is in the process of finalizing on the films.… Read More
There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small… Read More
Expanding in the Gulf region, Newsweek LLC, a global newsweekly publication, has entered into a licensing partnership with ARY Digital Network to publish Newsweek Middle East, a localized newsweekly magazine that will be printed in English and Arabic. “Newsweek represents high quality journalism, and there… Read More
In a move that will boost future prospects for both Havas Media Group and Facebook Atlas in context to pushing the boundaries of ‘people-based marketing’, the two companies have entered into a global partnership that will allow Havas Media Group’s client base to reach people across devices. The offering rolls out first in… Read More
Countries like India, Indonesia, Sri Lanka and Brazil have become examples of how digital media has changed the course of election campaigning, putting power back in the hands of the people. The Middle East and North Africa is gearing up for an example of its own with… Read More
104.8 Channel 4 FM has launched a new breakfast show for its listeners called ‘Mornings with Marwan & Eve.’ As the name suggests, the show will be hosted by Marwan Al Awadi and Eve Jaso. Mr Al Awadi is a well known UAE based media… Read More
This week, JWT Intelligence compiled a decade of annual trends forecasting by releasing ’10 Years of 10 Trends’. The report explores 10 of the most compelling macro trends that shaped societal behaviors and attitudes defining the business landscape. It maps how these trends have evolved… Read More
