There are thousands of incidents reported across the globe of missing children. While local authorities get on with the search, it is a testing time for victims’ families. Bringing a lease of hope for such estranged families, Facebook has partnered with the National Center for… Read More
In line with the new innovation vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Internet City will organize the first round of its tech developer competition, titled ‘Decode Dubai’. The… Read More
Publicis Groupe has named Anthony Gazagne as the new President of PublicisLive, an events agency within the Groupe’s network MSLGROUP, specializing in the production of international conferences and prestige events. Mr Gazagne’s predecessor, John Rossant, who held the position of President since 2008, will leave… Read More
With social media spend expected to grow to 21.4 per cent of marketing budgets by 2019, it has become crucial for companies to increase the quality of, and reduce the time needed for, their content marketing creation and management processes. In this backdrop, Unified Inbox launched Outbox… Read More
Leo Burnett and Flip Media have been awarded the creative and digital duties for OSN respectively. The Pay TV zeroed on the two agencies after following a pitch process which included Impact BBDO and TBWA. The creative and digital mandate has been handed over in… Read More
As the week comes to a close, various subjects featured in MENA audiences discussion list — from football player Cristiano Ronaldo to the Golden Globe Awards to #UAECompassion. If the week once again highlighted the Arab consumers passion for football on the one hand, on the other hand, it was about… Read More
The Gunn Report, that takes cognizance of work that has won at various prominent global and regional awards, has released its ‘Cases for Creativity 2014’. The report identifies campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness.… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More
Havas Media Group has officially launched LuxHub , a global consulting specialist label that delivers media communications and marketing support for both luxury brands and luxury audiences. With its headquarters in Milan, the network already has established centres in London, Paris, New York and Dubai. In the Middle… Read More
