This time, next month, if all goes well, I will be in the southern most tip of France, attending the Cannes Lions International Festival of Creativity. After all that I have read and heard about the Festival, I am thrilled at the prospect of being there,… Read More
There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More
There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More
Recent decades have seen distinct ‘phases’ in the evolution of consumer engagement. These can be summarised as pre-millennium, post-millennium and the present day. Consumer engagement before 2000 was limited to basic modes of customer service: helplines, letters and face-to-face interaction. The post-millennium era saw a… Read More
A space jump… The world’s biggest toy store… Jumping with D Rose… Consumers are shaping the way we shop like never before with their need to explore, learn, experiment and communicate, pushing brands to connect with some of the most vital elements of human nature.… Read More
Today is a new age of consumerism; increased globalization, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the… Read More
All popular games have one thing in common: they are engaging and immersive, allowing users to lose track of all measurements of reality. It is the very same philosophy we apply to experiential event design, yet perhaps more pervasive, and unforgettable – a good reason… Read More
Storytelling hasn’t really changed and if anyone tells you otherwise they are selling you snake oil. Good storytelling is still really hard work. Good storytelling will move us to laugh or cry, anger us or inspire us. Good storytelling will take a human truth and… Read More
Around 56 per cent of Qatar’s population is active on social media, there is an average of 50 million tweets per month, Riyadh ranks 10th globally among the cities with most tweets and in the UAE alone, Facebook enjoys 43 per cent penetration. These are… Read More
The seismic shift in the way in which brands and consumers relate to each other has unsettled marketeers schooled in classical media. From social networking and mobile commerce, to device proliferation and constant connectivity, the ‘digitization’ of our daily lives has brought a massive change… Read More
