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Opinion

With a Captive Audience Comes Responsibility

With a Captive Audience Comes Responsibility

10 years ago by Edmond MoutranAdvertising

During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More

Zebanomics: Cultural Sensitivity Key To Become Brands of Faith

Zebanomics: Cultural Sensitivity Key To Become Brands of Faith

10 years ago by Zeba MahmudMarketing

Islam’s most sacred month of faith is a day away. Observed during the ninth month of the lunar year, Ramadan begins with the sighting of a new moon. Iftaar and Suhoor bring families and communities together in a month of fasting, prayers, self-discipline and Zakat… Read More

What’s Trending: From Cyclone To Singers

What’s Trending: From Cyclone To Singers

10 years ago by Sana MahmudAM Editorial

The week has ended with a cautionary note due to the cyclone predictions to hit Fujairah. The Abu Dhabi Police water rescue team was immediately deployed in Fujairah after reports of water logging in the area and along Sharjah’s Kalba district came in. A video was also posted of… Read More

Sanascope: Coffee With Unilever’s Asad Ur Rehman

Sanascope: Coffee With Unilever’s Asad Ur Rehman

10 years ago by Sana MahmudAM Editorial

It was going to be a busy day – it usually is, but this was the kind that leads to nervousness and thrill in equal parts. Having completed a morning session at the Arab Luxury World last week, I was gearing up for an afternoon appointment with Asad ur Rehman,… Read More

Sharp Messaging To Boost Citizen Uptake Of Smart Gov Services

Sharp Messaging To Boost Citizen Uptake Of Smart Gov Services

10 years ago by Sherry ZameerContributors

In the wake of the UAE’s government ‘paperless’ project, with more than 96 per cent of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80 per… Read More

Zebanomics: The Stuff That Leaders Are Made Of…

Zebanomics: The Stuff That Leaders Are Made Of…

10 years ago by Zeba MahmudAM Editorial

When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More

Sanascope: Cannes Lions Matters

Sanascope: Cannes Lions Matters

10 years ago by Sana MahmudAdvertising

This time, next month, if all goes well, I will be in the southern most tip of France, attending the Cannes Lions International Festival of Creativity. After all that I have read and heard about the Festival, I am thrilled at the prospect of being there,… Read More

The Power of Mobile Marketing

The Power of Mobile Marketing

10 years ago by Sherry ZameerContributors

There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More

Zebanomics: CSR In MENA – Putting Money Where The Consumer’s Heart Is

Zebanomics: CSR In MENA – Putting Money Where The Consumer’s Heart Is

10 years ago by Zeba MahmudAM Editorial

There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More

Marketing In The Digital Age: New Channels Need New Approaches

Marketing In The Digital Age: New Channels Need New Approaches

10 years ago by Mustafa SadekContributors

Recent decades have seen distinct ‘phases’ in the evolution of consumer engagement. These can be summarised as pre-millennium, post-millennium and the present day. Consumer engagement before 2000 was limited to basic modes of customer service: helplines, letters and face-to-face interaction. The post-millennium era saw a… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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