Taboola and Outbrain, two digital advertising platforms, have entered into an agreement to merge, subject to customary closing conditions. Both companies’ Boards of Directors have approved the transaction. The combined company aims to provide enhanced advertising efficacy and reach to marketers worldwide, while helping news… Read More
Surkus, a multi-sided experiential marketing platform offering members access to paid events and offers in exchange for engagement, has made its debut in the Middle East and is now live in the UAE. This follows international rollout in markets including the US and Hong Kong… Read More
The automotive industry maintains its top position among 15 industries studied in the 2019 Brand Intimacy Report. Over the last three years, the automotive industry has scored the highest among others, demonstrating the strength of the emotional bonds between consumers and automotive brands. Ford ranked… Read More
Apco Worldwide has launched ignite, an integrated communication offering for startups, entrepreneurs and small and medium sized enterprises (SMEs). The agency explains this unit will facilitate market entry, drive business growth and help open investment opportunities for the growing number of new businesses in Dubai… Read More
The Middle East and Africa (MEA) wearable devices market saw year-on-year unit growth of 144.43 percent in the second quarter of 2019, according to the latest insights from International Data Corporation (IDC). IDC’s Worldwide Quarterly Wearable Device Tracker shows that 1.96 million units worth USD… Read More
Accenture has extended its agreement with Dubai World Trade Centre (DWTC) to serve as the Exclusive Digital Transformation Partner of GITEX Technology Week, marking the fifth consecutive year that Accenture will hold the role. At the event, which runs from October 6–10, 2019 at DWTC,… Read More
Sybo Games has launched Subway Surfers Airtime, the first franchise extension of the endless runner mobile game, on Snap Games, Snapchat’s real-time multiplayer gaming platform. Designed exclusively for Snap Games, Subway Surfers Airtime is a side-scrolling multiplayer racing game that lets up to 10 players… Read More
TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category — both sectors are far less likely to have been disrupted by ecommerce, so the need for high levels of digital adspend… Read More
IPG Mediabrands’ Reprise has promoted Dimitri Maex to Global Chief Executive Officer (CEO). He previously held the role of Global Chief Operating Officer. In his new role, he assumes full responsibility for the company’s financial performance, as well as its augmenting its suite of services… Read More
Mums@Work has been re-branded to Women@Work. The change reflects the organization’s expanding mandate to support women’s career progression and champion gender inclusivity in the UAE, while continuing to support mothers through flexible roles. The rebranding enables Women@Work to support the UAE Gender Balance Council’s goal… Read More
