MCN Mediabrands has appointed Lee Boden as the new Regional Managing Director for Initiative MENA. The appointment, that fills in the gap after Ramzy Abouchacra’s exit earlier this month, is with immediate effect. “Over the past two years Initiative has been evolving its offering with… Read More
amSharjah Media City (Shams) and 7awi, a digital platform for media and advertising solutions, have formed a joint venture to develop digital platforms with the aim of keeping pace with the rapid growth in demand for digital solutions in the UAE and wider region. The… Read More
Snapchat is working hard in leaving no room for guesswork, as advertisers consider the platform for meeting their objectives. For the seven-year old, that is just about completing the two-year milestone in the Middle East & North Africa (MENA) region, this is a logical move.… Read More
“It’s only recently that we started to create chapters in the US, and Cairo is our first one abroad. Our goal is to launch chapters slowly in key cities where we feel there is a great ambassador who can serve as our partner,” says Kevin… Read More
It is a no-brainer that brands can benefit from startups, but this proposition is easier said than achieved. Some agencies in the Middle East & North Africa (MENA) region realized this the harder way. Mindshare, nonetheless, gave it an all-out push when it joined hands… Read More
Businesses in Dubai displayed a brighter outlook for the months ahead with stronger sales and revenues expected due to new projects and seasonal increase in tourist arrivals. The quarterly business survey of the Department of Economic Development (DED) showed that more than 88 percent of… Read More
Following the unification of Y&R and VML to create VMLY&R, the agency has now assembled its creative leadership team globally and regionally. Debbi Vandeven, among one of the few female global chief creative officers, will lead the team as Global Chief Creative Officer. Previously Global… Read More
The out of home (OOH) industry in the region is facing its share of challenges, including in markets such as the UAE. This has not deterred players such as Elevision Media to set up pace for growth, riding largely on the back of digital. Back… Read More
Over 200 of the region’s communicators and 40 global speakers will converge in Bahrain on the February 11-12, 2019 to meet at the IABC-organized conference Communications and its role in driving positive change will be the highlight of the largest event held for communications professionals… Read More
The majority of the US workforce is expected to be freelance within the decade. That might seem unbelievable, but the shift is well underway. A new report reveals 56.7 million Americans already freelance. That’s more than one out of three in the entire labor force.… Read More
