As the Middle East and Africa (MEA) region reduces dependence on oil and diversifies revenue streams, investment in the digital economy is paving the way for a future of connectivity. “Our customers across MEA are seeing an appetite for unlimited network capacity across healthcare, construction,… Read More
Omnicom Media Group has named Johan Boserup as Global CEO, Investment, overseeing all aspects of Omnicom Media Group’s investment and accountability operations worldwide including media buying, publisher trading relationships and global media partnerships. He’s expected to start in his new capacity in 2019, and will… Read More
Mindshare has hired James Harris as Global Chief Strategy Officer. He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for Carat’s global accounts. A… Read More
The World Federation of Advertisers (WFA) has named the first chair for the Middle East & North Africa (MENA) meetings of its dedicated group on integrated marketing communications. Coca-Cola’s Head of Integrated Marketing Communications for the Middle East, Islam ElDessouky, will now chair the marketer… Read More
Brand reputation and price have the greatest influence on people’s decision to buy life and critical illness insurance in the UAE. These factors were considered more important than others, such as adviser recommendation, claim payment history and portability, which enables continuity of insurance coverage when… Read More
A distinct media identity is an increasingly important asset in modern times where media channels and instruments have exploded, making the media landscape much more complex, particularly following the advent and proliferation of social media networks and the subsequent rise of influencers who, over time,… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
With customer experience and stronger partnerships key to its offer, Etisalat has launched ‘eLife Unlimited’, an all-new line up of home service offerings delivering enhanced TV content at double internet speeds, introducing ‘Commitment Free’ option for consumers. “Today’s launch of the new home service offering… Read More
The United Arab Emirates is celebrating Saudi National Day, reminding of the deep connections between the two countries. In addition to a series of brand activities, government authorities too express the strong bond that the two countries have shared over the years. The likes of… Read More
Saudi Telecom Company (STC) has embarked on a region-first campaign with Twitter to celebrate Saudi National Day. With the objective to drive awareness and engagement during #SaudiNationalDay2018, STC (@STC_KSA) is showing the love of the Saudi people for their country by inviting them to heart… Read More
