Careem has appointed basketball player Wael Arakji as its brand ambassador for Lebanon Careem. The ride hailing app’s partnership with the sportsman began after he reached out to the company, during Eid Al Adha to join forces with Careem’s CSR campaign. The campaign to raise… Read More
Digital consultancies are vital for Middle East organizations to break through the digital transformation impasse, which is seeing the paradox of record-high IT spend, but 60 percent of organizations needing to transform their digital toolset to succeed. The Middle East and North Africa (MENA) region… Read More
Hyatt has appointed MullenLowe Open, the global CX activation boutique from MullenLowe Group, to launch its lifestyle brand, Andaz, in the UAE. The appointment follows a competitive pitch process and will be run out of MullenLowe Open’s Abu Dhabi office situated in the TwoFour54 media… Read More
Following the addition to its performance marketing suite in June, Snap has now introduced the next phase of ecommerce advertising on the platform. This includes four advancements available globally to advertisers. Snap explains the move comes as its direct response ads are now driving results… Read More
Unilever has completed the review of its digital media duties in the GCC region, which was part of a global arrangement. Following this, the FMCG major has now moved its digital mandate to MCN Network’s Magna Global. The incumbent on the business is PHD MENA.… Read More
In line with its mission to support the global creative community, The One Club for Creativity has established The One Club for Creativity-Cairo as its first international chapter. Enas Rashwan, who serves as President of Cairo Ad School and a creative director for more than… Read More
Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More
WPP has merged two of its agencies – Y&R and VML to create a fully integrated digital and creative offering VMLY&R. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive… Read More
Vista Group International’s Vista Cinema and Vivendi’s CanalOlympia have signed an agreement to roll out Vista Cinema’s Veezi across all its cinema venues. CanalOlympia is a network of cinema and live performance venues in Africa. Its operation showcases the diversity of African culture and contributes… Read More
Memac Ogilvy has appointed Philippe Berthelot as the agency’s new Managing Director for the UAE. Mr Berthelot’s arrival marks another milestone in Ogilvy’s Next Chapter evolution. The appointment follows Patou Nuytemans taking charge as MENA CEO in September 2017 for the agency. Ms Nuytemans led… Read More
