Arab News has launched a digital service to track and explain the reforms underway in Saudi Arabia. Set up on the eve of Saudi National Day, the ‘Road to 2030’ section will include news, analysis and opinion around the reforms and transformation underway in the… Read More
To mark Saudi National Day on the September 23, the General Entertainment Authority put together a custom-made event by Cirque du Soleil, organized by MBC Group. The record-breaking performance, that features Cirque du Soleil’s largest number of circus artists ever assembled for a special event,… Read More
With the music industry growing across the Middle East, Anghami is hosting an executive annual gathering on September 26. The event is being organized with the support of its exclusive media representative – Digital Media Services (DMS), the digital arm of Choueiri Group. The invite-only… Read More
There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
Saving time and money are the top reasons why consumers would use artificial intelligence (AI). In a recent Gartner survey, around 58 percent of respondents said they would use AI if it helps them save time by taking over some tasks. “AI is among the… Read More
In the age of digital disruption, every company needs to think differently about their business – both to grow beyond their core markets, and to head off competition from new entrants. But often the exact skills that helped companies succeed in the past prevent them… Read More
Adara, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly created role of Managing Director, EMEA. Mr Nishijima will be responsible for setting the vision, market development and operational requirements across… Read More
Mastercard has formed a multiyear partnership with Riot Games to become the first global sponsor for League of Legends esports. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s sports and entertainment portfolio. “Esports is a phenomenon… Read More
General Entertainment Authority (GEA) of Saudi Arabia has appointed Choueiri Group’s AMSI as its media representatives. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing live entertainment offerings to the kingdom. AMSI will retain the representation rights to… Read More
There is no denying that online shopping has been on the rise in the Middle East & North Africa (MENA) region. However, given audience composition and online behaviors in the region, it is clear the industry must do more to be able to grow online… Read More
