The MediaVantage, a UAE-based media sales representative, will represent Qunar.com – a search engine in the outbound Chinese travel space in the Middle East region. The contract, awarded after a competitive pitch, includes representation of all Qunar.com platforms including Flight.qunar, Hotel.qunar, Travel.qunar and Car.qunar. “We… Read More
As Brndstr prepares for its next level of growth, which includes expanding into new markets, the agency’s Founder Simon Hudson is stepping down from his role as CEO. In the next few months, Mr Hudson will still be involved in the agency’s business decisions but… Read More
Rebranding can be a challenge. Brands neither want to lose valuable brand equity and awareness built over the years, nor want to become irrelevant by not evolving or innovating. With focus on data, one of the bigger players to rebrand itself in 2017 was Hitachi… Read More
The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social. The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the… Read More
Mark Zuckerberg began 2018 with his list of resolutions for Facebook in the year, which in a nutshell was ‘fixing’ the social media platform. Given all the conversations around fake news, the role that Facebook may have played in US Presidential Elections, studies indicating people… Read More
On International Human Rights Day, BBDO and Proximity Pakistan collaborated with Asia Pacific Transgender Network (APTN) embarked on the #ChangeTheClap campaign to raise awareness about the hardships faced by transgender people in Pakistan, help fight transphobia and advocate equal opportunities for them. Bring a crucial… Read More
Digital consumption in the Middle East and North Africa (MENA) region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and a flood of new streaming platforms in the market. That’s the top line from… Read More
Earlier this week, Kantar merged four of its brands — Kantar Retail, Kantar Added Value, Kantar Futures and Kantar Vermeer — to create Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. The move that has… Read More
Eleven campaigns for brands including Ariel, Channel 4, Extra Gum, Fanta, Ford, and Gillette, are winners of the Effective Channel Integration category of the global Warc Media Awards 2017, recognizing communications planning that has made a positive impact on business results. A total of one… Read More
McCann Health, part of McCann Worldgroup, has appointed Marcus Sigurdsson to the new position of Global Chief Digital Officer. With this move, McCann Health signals a heightened focus on enhancing its digital innovation and data and analytic capabilities, following a year of growth through the… Read More
