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Page 299

LinkedIn, Infor Partner For Learnings Program

LinkedIn, Infor Partner For Learnings Program

8 years ago by AM News DeskDigital

Infor, a provider of industry-specific cloud applications, is now included in the LinkedIn Learning Solution’s LMS Integration Partner Program. Infor’s agreement with LinkedIn allows it to integrate Infor Learning Management (LMS) with LinkedIn Learning, which is expected to result in access to more flexible training… Read More

GroupM Names Nick Theakstone As Global Chief Investment Officer

GroupM Names Nick Theakstone As Global Chief Investment Officer

8 years ago by Kiran KidwaiAdvertising

GroupM has appointed Nick Theakstone to the new role of Global Chief Investment Officer. He will be based in London and New York, reporting to GroupM Global CEO Kelly Clark. Mr Theakstone will oversee all aspects of GroupM’s global media investments, trading activities and commercial… Read More

Deep Learning Brings Evolution To Advertising

Deep Learning Brings Evolution To Advertising

8 years ago by Shady FrancisContributors

Recently, conversations on artificial intelligence (AI) have exploded into the tech scene, with frontrunners like Mark Zuckerberg participating in the debate. Not only Facebook’s creator believes that working with AI is a chance for us to live fuller, more comfortable lives. Also such global giants… Read More

Kantar Merges Four Brands To Form Kantar Consulting

Kantar Merges Four Brands To Form Kantar Consulting

8 years ago by AM News DeskAdvertising

Kantar, WPP’s data investment management division, has launched Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Kantar Consulting is formed from the merger of four founding brands — Kantar Added Value, Kantar Futures, Kantar Vermeer… Read More

Dmexco Completes New Management Team

Dmexco Completes New Management Team

8 years ago by AM News DeskAdvertising

dmexco has begun 2018 with a new management team. Dominik Matyka, an entrepreneur, venture capitalist and startup founder, has been named dmexco’s Chief Advisor and will be responsible for its strategy and conference. This completes the management team for dmexco, whihc has over the years… Read More

Dubai Studio City, In5 Throw A Challenge To Content Creators

Dubai Studio City, In5 Throw A Challenge To Content Creators

8 years ago by AM News DeskAM Unicorns

Dubai Studio City and in5, an enabling platform for entrepreneurs in tech, design and media, have launched a competition inviting content creators to showcase their talent through innovatively produced videos. The closing date for submissions is January 25, 2018. Supported by UTURN, the Arabic entertainment… Read More

New Markets, Ecommerce On The Cards For Casio ME

New Markets, Ecommerce On The Cards For Casio ME

8 years ago by Zeba MahmudMarketing

The year 2017 may have been tough for the industry, but Casio has had a good year, and Japan-based consumer and commercial electronics player is bullish on its expectations from 2018 as well. After the high decibel launch of the Casio G-Shock Mudmaster collector’s edition,… Read More

Data Point: How To Reach Vacation Buyers

Data Point: How To Reach Vacation Buyers

8 years ago by AM News DeskDigital

Travel brands will be looking to capitalize on the many consumers who are planning their vacations for the coming year. When it comes to the best places to target this audience, the more traditional channels remain the most effective. Search engines and TV ads top… Read More

FP7/DXB’s Jon Marchant Has An Aggressive 2018 Agenda

FP7/DXB’s Jon Marchant Has An Aggressive 2018 Agenda

8 years ago by Kiran KidwaiAdvertising

FP7/DXB is beginning 2018 with a new leader onboard and Jon Marchant, the agency’s recently appointed managing director, is looking forward to this new mandate. Mr Marchant, who has recently moved to Dubai from McCann Central in the United Kingdom, is credited with creating one… Read More

Fast 5 With Motocross Champ Balooshi On Endorsing Brands

Fast 5 With Motocross Champ Balooshi On Endorsing Brands

8 years ago by Zeba MahmudMarketing

The role of the brand ambassador has undergone significant change in an age of social media influencers and micro influencers. Mohammed Al Balooshi, the Emirati-national Motocross champion, represents the class of brand ambassadors who know how to connect with their target audiences the new and… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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