The Microsoft pavilion at the GITEX Technology Week 2017 is busy with several new initiatives. One that delegates too specific interest in was in context to to its Workplace Safety Demo, built on the company’s Cognitive Services platform, with contribution from its AI capabilities to… Read More
du is gearing up to deliver its first in-house ecommerce platform on du.ae. The platform is developed on SAP Hybris Commerce, and is based on an existing partnership with Atos. The du Online Shop will provide a new end-to-end customer experience with the option to… Read More
Following a competitive pitch process, Vizeum has been awarded the brief to handle all media planning and buying for Japanese electronics giant Panasonic on its forthcoming regional campaign, dubbed as its largest ever activity. Panasonic works with a roster of agencies on a project basis,… Read More
The automotive industry is preparing for one of its biggest opportunities following Saudi government’s decree to allow women to drive from 2018. Even as companies are taking several steps to woo the new set of customers, existing perceptions in the market have put Toyota and… Read More
There is a common expectation that Gen Z, the generation born between the mid-1990s and the early 2000s, are just an exaggerated version of millennials. Do a quick search about Gen Z’s behavior and you’ll find definitions such as ‘millennials on steroids’, and descriptions of… Read More
Microsoft has brought much of its tech toys to GITEX Technology Week. Microsoft’s GITEX focus this year is ‘Ignite Your Digital Transformation’ through showcasing its innovations for all workloads and industries ranging all the way from education to healthcare, and manufacturing to retail – that… Read More
The 37th edition of GITEX, which has grown into a must attend five-day technology week, is seeing participation from 4100 companies, representing over 70 countries. The forum that has become the ground for showcasing and discussing future-ready tech did not disappoint this year either. The… Read More
As part of its global initiative to empower 5 million women by 2020 through its brands, Unilever partnered with B4U Plus to produce a 13-week miniseries ‘OMO Achiever’s Kitchen’, featuring UAE women entrepreneurs. UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. Industry… Read More
Digital signage is expected to grow significantly in the UAE in the next three years with more screens set to take over static spaces in the lead up to the Expo 2020. Among other findings, this is one of the top takeaways in the LG… Read More
In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their… Read More
