Taking advantage of the Saudi royal decree allowing women to drive, Renault Middle East, together with its distributor, Gulf Advantage Automobiles, has embarked on a marketing exercise where it is giving away seven cars to the first seven Saudi females to visit one of it… Read More
Global ICT research and consultancy services firm International Data Corporation (IDC) has teamed up with GITEX Technology Week 2017 all week to provide expert guidance on the strategies that public and private sector organizations should be pursuing as they look to drive a new era… Read More
Allowing flexible hours enables efficiency for both genders, according to a new survey carried out by PR and communications body, Global Women in PR (GWPR). While flexibility is attractive to the 83 percent of parent respondents who found balancing childcare and work a challenge, women… Read More
Oracle Mobile Cloud has added artificial intelligence (AI)-powered intelligent chatbot capabilities. Expanding Oracle Cloud Platform’s mobile portfolio, the new capabilities offer organizations a multi-channel platform, deep analytics that can link key stakeholder experiences across bots, mobile applications and web, as well as simplified bot development… Read More
Internet of Things (IoT) will catalyze the Middle East’s USD 70 billion digital contribution to GDP, according to SAP. As per McKinsey, the UAE contribution to that figure is USD 15 billion. Governments across the Middle East, North Africa, and Southwest Asia are increasingly driving… Read More
With a booming economy and an expat population of about 90 per cent, the UAE is one of the world’s largest remittance-sending countries in the world, topping USD 19 billion per year, according to a recent report by Nimmök Consulting. The World Bank has ranked… Read More
Regional brands and marketers are increasingly using the power of audio to deliver messages to over 50 million consumers in the Middle East and North Africa (MENA) region. This was highlighted once again at the first Anghami-organized Digital Audio Day, done with the support of… Read More
The Epica Awards has extended its entry deadline to Friday, October 13. Potential entrants in the fields of advertising, PR, design and digital have time to submit their work to Epica’s jury of journalists covering the creative industries. Apart from giving late entrants a chance… Read More
The auto industry is undergoing a large-scale disruption, not seen in its over 100 year history. Connected mobility, autonomous driving, digitization and electrification are driving change at unparalleled speed. Around the world, there are 1 billion cars in operation today and 75M new registrations every… Read More
Dubai-based Delta Partners, an advisory and investment firm specializing in the telecoms, media and digital (TMD) space, has appointed Mark Fleming as a Partner of the firm, based in the company’s New York office. Mr Fleming has over 25 years of experience advising and partnering… Read More
