Virtual Private Networks (VPNs) have kept a steady hold on online users globally. While the motivation for using VPNs vary, two facts facing marketers and media industry is that VPN users are difficult to track and hence target, and that VPN usage reiterates that for… Read More
In the media and communication arena, it’s easy to get sidetracked by the constant debate about which publishing platforms and delivery mechanisms are effective or relevant in today’s rapidly-evolving landscape. ‘Are newspapers worth it anymore? Or is the internet the only place where audiences reside?’,… Read More
When it comes to job searching in the Middle East and North Africa (MENA) region, there are many different steps that job seekers can follow to find their ideal opportunity. However, according to a Bayt.com poll, almost all respondents claim that they use online job… Read More
After a lengthy pitch process involving global and local agencies, Publicis Media agency Zenith, based in Cairo, has been appointed to handle the prestigious media assignment for Telecom Egypt, one of the market leading telecom operators in Egypt. The account duties span across all strategic… Read More
In recent weeks, Apple revealed details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, data from Global Web Index indicates that it is smartphones that are currently most popular… Read More
MCN has appointed Joe Nicolas as Regional Managing Director, UM MENA. Mr Nicolas has been with UM for over eight years, and has been an integral part of leading UM. He has been working closely with Chris Skinner who led UM MENA since 2013, and… Read More
ASDA’A Burson-Marsteller has appointed Hassan Fattah, the former editor-in-chief of The National newspaper and a senior executive with Brunswick Group, as its Managing Director. Mr Fattah will provide senior counsel to the agency’s regional corporate and government clients, as well as drive the firm’s new… Read More
Joining forces with other prominent Gulf investors, retail franchise operator M.H. Alshaya has acquired a strategic stake in ecommerce platform Noon. As new investors in Noon, Alshaya will become a seller on Noon’s marketplace platform, listing a portfolio of international brands covering the fashion, health… Read More
Unless you’ve been living in a cave, with no cellphone connection and no newspaper rounds, there’s one topic of conversation in the PR industry. That is the expulsion of Bell Pottinger from the UK’s Public Relations and Communications Association (PRCA) for its work with the… Read More
It was early in July this year, that JCDecaux, along with its Emirati partner DXB Media Advertising, won a new street furniture contract in Dubai for 10 years, following a competitive tender by Roads and Transport Authority (RTA). In the wake of this win, the… Read More
