Uber provides Egyptians with new economic opportunities against the current and anticipated economic challenges, especially the rising unemployment of the youth and the educated, pointed out an academic study. The study, entitled ‘A Glimpse into the Sharing Economy: An Analysis of Uber Driver-Partners in Egypt’,… Read More
BlueGreen, a digital media service provider, has officially begun operation in the Middle East with the opening of its office in Dubai and Abu Dhabi. The digital media company will be targeting Smart WiFi networks across the region in a number of locations to offer… Read More
Volkswagen Middle East and Twitter have launched a pilot program featuring a bot service to allow for speedier and more personalized responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced… Read More
Travel is a key interest for internet users – globally, two in five are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places. Global Web Index takes a closer look at… Read More
Shell UAE has appointed hug digital as its digital marketing communications agency across social, content creation and research services. hug digital will be working closely with the Shell brand team, to extend the brand’s reach to the digital realm. The agency looks to deliver a… Read More
Communications agency O2 has appointed Sami Eid as its Chief Executive Officer. The development comes at a time when O2 is celebrating its 11th anniversary. During his career, Mr Eid has worked with a number of regional organizations including Aldar, Bloom Holding and Marya Investments,… Read More
Nike has gone all out in its latest marketing campaign ‘What Will They Say About You’. Given the upcoming International Women’s Day theme of #BeBoldForChange, the message could not have come at a more perfect time. The sports giant ad campaign supports victory and success… Read More
With its number of clients growing in the region, PHD has now expanded its footprints in Lebanon. Based in the Capital, the office at Beirut will be headed by industry veteran Maroun Hassoun who has taken the role of General Manager. The Omnicom Media Group-owned… Read More
Trust is a core communication issue for telco brands today. Growth is down to their strength as trusted connectivity providers for billions of people who now rely on their mobile devices to live their lives. The irony is that this explosion in mobile usage has… Read More
GWI’s brand data reveals that for the new onliner, when it comes to music, an overall preference for accessing songs through online services is more preferred in comparison to owning them. This trend is most pronounced among younger internet users – with around half of… Read More
