In its latest report on the Global Advertising Market, released December 5, 2016, IPG Mediabrands’ Magna has predicted strongest growth since 2010, as advertising sales reach USD 493 billion in 2016 globally. Magna has shown growth in the Middle East & Africa (MEA) region as… Read More
As digital audiences mature, an interesting number from Global Web Index comes in the form of 15 percent of internet users globally, being mobile-only, implying users that do not own or use any other connected devices, with mobiles being their sole access point for getting… Read More
Panadol, part of the GlaxoSmithKline group of companies, has taken a more adventurous route in its latest marketing push. What makes it special more so is that the marketing includes a slightly older set of audiences, and the messaging is around joint pain. Panadol has… Read More
The year 2016 had more than its usual mix of big and shocking news that had an impact across the globe. In the Middle East and North Africa (MENA) region, 2016 was another tough year but there were as many news of hope, and a… Read More
The vast majority of UAE CEOs are confident about prospects for their organizations over the next three years, according to the KPMG 2016 CEO Outlook. The survey findings reveal that 76 percent of polled UAE CEOs – compared to 41 percent of global CEOs –… Read More
The vast majority of online adults are multi-device users in terms of ownership and usage, according to a Global Web Index survey. This is the audience that is moving between screens throughout the day. This trend is strongest in mature markets. The fact that PCs/laptops… Read More
BBDO Pakistan has collaborated with UN Women Pakistan to create an unconventional campaign – #BeatMe– in the hopes of mobilizing women and men to demand an end to violence against women. In a clever paradox, the campaign showcases a woman inviting men to beat her,… Read More
Juniper Networks, a US based player in automated, scalable and secure networks, has appointed Hatem Hariri as General Manager, Middle East and Africa. In this role, Mr Hariri is responsible for all aspects of sales strategy, planning and operations across Juniper’s entire MEA business. Mr… Read More
Dentsu Aegis Network digital performance agency, iProspect has expanded its operation in Saudi Arabia. Based out from Jeddah, it has launched with a team of five, with IKEA and Al Rajhi Bank as its founding clients. Its team members will be based in Dentsu Aegis’… Read More
The Dubai Lynx International Festival of Creativity has named Coca-Cola Middle East as the 2017 Advertiser of the Year. The Award is presented to advertisers in the Middle East & North Africa (MENA) region who have set themselves apart through their innovation and bravery in… Read More
