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Page 410

Americana’s Media Biz Up For Grabs Post Acquisition-Led Restructure

Americana’s Media Biz Up For Grabs Post Acquisition-Led Restructure

9 years ago by Zeba MahmudAdvertising

Following the completion of sale of a majority stake in Kuwait Food Co, also known as Americana, to Gulf-based investment firm Adeptio in October 2016, Americana is revisiting some of its core functions. This also includes its advertising mandate, wherein the company has initiated a… Read More

Facebook Adds Gaming Power To Messenger

Facebook Adds Gaming Power To Messenger

9 years ago by Zeba MahmudDigital

Facebook is going all out to make Messenger among the most popular platforms in its space. With over one billion users, Messenger already is a platform to reckon with. In the last few months, Facebook had introduced marketplace and opened up the platform to external… Read More

Mobile Device Adoption Not Yet Mature In Workplace: Gartner

Mobile Device Adoption Not Yet Mature In Workplace: Gartner

9 years ago by AM News DeskAM Tech

Mobile device adoption in the workplace is not yet mature, states a recent survey from Gartner. Although 80 percent of workers surveyed received one or more corporate-issued devices, desktops are still the most popular corporate device among businesses, with more than half of workers receiving… Read More

Startup Weekend Abu Dhabi Gathers MENA Fintech Stakeholders

Startup Weekend Abu Dhabi Gathers MENA Fintech Stakeholders

9 years ago by Sana MahmudAM Unicorns

Abu Dhabi is kicking off the 54 hour GlassQube Startup Weekend hackathon on December 8, 2016 focused on fintech innovation. As part of the global movement coordinated by TechStars and supported by Google for Entrepreneurs, this year’s GlassQube Startup Weekend competition will gather developers, designers… Read More

Zain Signs Up To Support Startup Initiative MITEF Saudi Arabia

Zain Signs Up To Support Startup Initiative MITEF Saudi Arabia

9 years ago by Sana MahmudAM Unicorns

Zain’s support of the startup competition is part of the company’s strategic objective to promote young businessmen and women across Saudi Arabia. Hassan Kabbani, CEO of Zain Saudi Arabia said, “We are very proud of Zain’s participation in this event, organized and implemented by MITEF… Read More

10 Most Important Shifts For CIOs Before 2020

10 Most Important Shifts For CIOs Before 2020

9 years ago by Kiran KidwaiAM Tech

To help CIOs and IT executives lead their organizations through the accelerating process of digital transformation, IDC has laid out 10 most important shifts that will happen in IT organizations over the next 36 months and will guide senior IT executives in the formation of… Read More

How Small Websites Can Outrank Big Players

How Small Websites Can Outrank Big Players

9 years ago by Kumail HemaniDigital

If you are a small business owner, competing with the big guys in the market seems daunting. But with the right marketing tactics (read SEO), there is a good chance for you to take over a spot on the first page of search engine results.… Read More

WhatsApp, Facebook Have Highest Usage Frequency

WhatsApp, Facebook Have Highest Usage Frequency

9 years ago by Kiran KidwaiDigital

Among social media players, Facebook not only tops the table for overall user numbers, but it also leads in usage frequency. This is a place where the strength of its wider eco-system is particularly obvious. Of the 16 names tracked on this metric by the… Read More

Global Brands Consolidate Ad Server Rosters

Global Brands Consolidate Ad Server Rosters

9 years ago by Zeba MahmudDigital

Consolidation has been the name of the game for most marketing, media and advertising sectors in 2016. In the case of global brands, it is a trend that has been continuing for some time now when it comes to working with multiple partners. Major brands… Read More

du, Zain KSA Join Hands For Knowledge Exchange Program

du, Zain KSA Join Hands For Knowledge Exchange Program

9 years ago by Asma WangdeMarketing

du and Zain KSA have formed a partnership to develop their human resources through knowledge exchange sessions. The two operators joined hands to share experiences and operational plans during an agreed period, in addition to holding periodic workshops that address several areas of interest and… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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