With over 15 years of marketing experience, Hussein M. Dajani, Chief Operating Officer, hug digital, has secured a position in the 50 Most Influential Digital Marketing Leaders at the awards ceremony that took place on November 24, 2016 in Mumbai. Hosted by the World Marketing… Read More
Despite the current economic climate, majority of business organizations say that their marketing budgets have increased. Nearly 43.8 percent of the 57.1 percent respondents who said the company had a marketing budget, indicated the budget had increased, while a further 31.3 percent indicated the marketing… Read More
Huawei Arabia has launched an interactive Facebook post to engage with its audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei, partnered with Newsfeed SmartApps patent pending technology to launch this engagement. The interactive Facebook post is… Read More
Following the limited edition release, Snapchat’s new Spectacles has rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, the one component that could be crucial to its overall success is… Read More
Gulf International Bank (GIB) donned a new corporate identity coinciding with the bank’s 40th anniversary celebrations. The new brand identity reflects the core of the bank’s new strategy and its board’s vision for the bank to be the preferred financial services partner in delivering innovative… Read More
Ben Jones, former Chief Technology Officer at AKQA is the Jury President for the first Innovation Award at the Dubai Lynx International Festival of Creativity to be held in March. The new Award celebrates pioneering technological creativity and supports the objectives set out by the… Read More
As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards for this was announced… Read More
Four football fans from across Ooredoo’s footprint had the chance to meet sporting hero and Ooredoo brand ambassador Leo Messi in Barcelona recently, as Ooredoo’s successful ‘Stand For Good’ competition concluded. The young sports fans received the opportunity after winning Ooredoo’s online strategy game, which… Read More
HSBC UAE’s latest TVC entitled ‘The Wait’ promotes the bank’s new Cashback Credit Card. The film, created by J. Walter Thompson Dubai replays unfortunate money situations the viewer can easily relate to, through the eyes of one main character. His struggles match to the film’s… Read More
Consolidation, organic growth and an integrated Omnicom offer ––– for OMD Worldwide, these are among some of the key factors that have defined 2016. Unlike some of its siblings and competition, OMD did not have a big global account win in the year but the… Read More
