At the start of the purchase journey, search engines still have a hugely important role to play. Globally, close to half of consumers say they discover new brands using these tools, making them the most common go-to point and giving them a lead over TV… Read More
Merlin Digital, a consumer technology brand, has launched Ridge VR that look to assist the real estate sector in using virtual reality (VR) while connecting with consumers. The Ridge VR claims to impact the way real estate agencies, sales agents, developers, designers and architects can… Read More
The BPG Group has restructured its business to strengthen its offer to marketers and to ensure that it becomes a nimbler, sharper focused and contemporary agency. The changes mean the creation of a new group-wide strategy and business development team; appointing new leadership in the… Read More
Key global and regional industry leaders will take the stage at Innovation Live! in association with Dubai Chamber, addressing the innovative initiatives taken in the UAE to fulfill the National Innovation Strategy and the UAE Vision 2021. The lineup of speakers include H. E. Hamad… Read More
Digital Venture and Rocket Fuel Inc have entered into a strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote and market Rocket Fuel services to advertisers and ad agencies across the region.… Read More
Internet company, Opera has released its State of the Mobile Web Africa 2016 Report, highlighting mobile internet trends across the continent, including consumer browsing behaviour and app usage. According to the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of… Read More
Facebook has now made it possible for businesses to link their Facebook, Messenger and Instagram accounts so that they can manage communications across all three channels in a single place, with an updated inbox. A Single Inbox For All Three Channels With the single Inbox,… Read More
For FP7/MENA, the year might not have started off well in terms of winning trophies at some of the most important award shows including Dubai Lynx Festival of Creativity and Cannes Lions International Festival of Creativity, but it has ended the year with a bang… Read More
Brand advocacy has increased in the online space. For many digital consumers, reviewing the products they have purchased has become the norm. Almost half say they regularly post online reviews of products, services or companies, with notable peaks among 25-34s and the top income quartile.… Read More
Data management will be the most important skill for Middle East organizations in 2017, with Chief Data Officers taking on the role of driving organization wide skills growth. With cloud, mobility and the Internet of Things driving IDC’s prediction of 10-fold data growth to 44… Read More
