Popular social media channels such as Facebook, YouTube, WhatsApp and LinkedIn are becoming major business enablers for small and medium enterprises (SMEs) in the Arab World, according to the findings of ‘Social Media as a Business Tool for SMEs in the Arab World’ report released… Read More
Although stories about the ‘death of print’ are sometimes prone to over-exaggeration, data from Global Web Index indicates that internet users are spending longer each day on digital rather than traditional print press. On average, online adults are now spending 50 minutes a day reading… Read More
I will be meeting the biggest visionaries, techies and creative thinkers of the world at the largest global digital marketing event of the year — dmexco 2016. I am eager to see the latest tech innovations, smart strategies and news for the business this year.… Read More
It was no surprise that one of the topics that trended on Twitter throughout the week was Olympics 2016 which ended on August 21. For 16 days, social media was flooded with Olympic conversations. There was a lot of global conversations around Rio 2016, its… Read More
What are the implications of device sharing on the reach of ad blocking software, when it comes to mobile? Global Web Index attempts to answer. It’s long been known that devices such as PCs, laptops and smart TVs are shared by multiple users. But GWI’s data… Read More
To mark National Day celebrations, Pan Arab TV channel, Quest Arabiya, has dedicated its September programming uncovering the history and culture of the Kingdom of Saudi Arabia. Throughout the month of September, the channel will broadcast a selection of internationally and regionally acclaimed shows, which… Read More
Facebook had launched Slideshow Ads last year that allowed advertisers in emerging markets to easily build lightweight videos from a set of photos or an existing video. While the feature was created to allow advertisers to use video-like ads in areas with slow connections, Facebook claims… Read More
Discovery Networks has signed an agreement with du as its official playout and distribution service provider across the Middle East and North Africa (MENA) region. As a result of the agreement, du will offer its expertise to manage the transmission of Discovery’s latest channels, DKids… Read More
As sports fans bid farewell to the Rio Olympics 2016, the event was performed live on Twitter. Throughout the #Rio2016 Games, fans around the world turned to Twitter to cheer for victories, engage with athletes, see highlights, and share the live experience. Following is a summary… Read More
Although 2015 was a bumper year for cinema ad-spend globally, 2016 has seen equally impressive growth. This format has a strong potential reach – 6 in 10 internet users are visiting cinema at least once a month. It’s the key 16-34 age group who are… Read More
