As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that will debut with a global first, the technology company’s ‘Google All-Stars Academy’ – a program that aims to propel the region’s leading marketing communications brand into the next… Read More
In a digital world, arguably the two biggest media activities are consuming linear TV and networking or messaying on social media platforms. Research from Global Web Index shows that since 2012, time devoted to linear TV has remained largely stable, albeit with a gentle downward… Read More
Twitter is giving the advertisers on its platform an additional award to look forward to. The microblogging site is rolling out the virtual red carpet for the first annual Twitter Awards across markets. The current advertising landscape is thriving with innovative, imaginative and exciting activities… Read More
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter and two points higher than a year earlier (Q2 2015). In the region, the United Arab Emirates (UAE) and Egypt have both… Read More
Hoping to capitalize on what has been called “the most social” Olympics ever, broadcasters has partnered with major social networks to drive up engagement. Global Web Index data shows that these social networks have significant reach among the Olympic audience. Facebook tops the table for… Read More
This week’s trending headlines were dominated by changes in the social media world. The tug of war between Facebook and the ad blocking community continued. What started when Facebook decided to intervene ad blocking softwares, in an effort to increase viewership of ads, continues to… Read More
Following its bankruptcy resulting from the legal debacle with wrestler Hulk Hogan’s sex tape, Gawker Media was up for an auction. TV network and digital publisher, known largely for its Spanish content, Univision has won the auction at a bid of USD 135 million. The… Read More
When we think about companies that will dominate or have already disrupted an industry, the likes of Google, Facebook, Uber and Netflix come to mind. Closer to home, Careem has done a great job of localizing an existing global business model. The common thread that… Read More
Instagram has been rapidly building its advertiser database in the year, and has been empowering its advertisers to do more. The app has crossed 200,000 advertisers globally, and is now launching new tools to help these across markets where Instagram operates including the Middle East… Read More
