Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded, thereby making it considerably more difficult to detect. It’s not hard to see why Facebook would want to tackle the… Read More
The fee for out of home (OOH) inventory such as lit and unlit billboard ads have been increased in Jeddah in Saudi Arabia. The Council of Ministers amended fees on these ads, ads located on private property or buses within the city, ads on Ministry… Read More
English Premier League club Stoke City has appointed KingFut to manage its official Arabic social media accounts and digital media presence across different platforms. This move comes as part of the English club’s strategy to expand its international reach and communicate with Arabic speaking fans… Read More
TMT News magazine has announced the winners of the 2016 Media Awards. From the Middle East and Africa region, Iris PR, Plus 1 Communications, Avantgarde Communications Qatar and Velocity Afrika have won at the awards. Iris PR won the Best Technology PR Agency award, Plus… Read More
Gauging the growing demand for a company that can wear both the agency and publisher hat, former Mindshare hand and Founder of Lovin Dubai, Richard Fitzgerald, has launched Augustus. Based in Dubai, Augustus has begun with catering to the Middle East region. Its board of… Read More
Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research. The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and… Read More
Globally, 45 percent of desktop ad blockers share their PC/laptop with at least one other person, serving as an important reminder that – when it comes to ad-blocking – one install does not necessarily equal just one person blocking ads. Global Web Index data shows… Read More
Grey Group MENA has partnered with Daher International Food Co (DIFCO) to develop the cereal manufacturer’s creative strategies in Lebanon and the wider Middle East. Grey’s Beirut team will be in charge of brand management, as well as creative, digital and social media campaigns for… Read More
Marking the largest partnership between the two brands to date, PepsiCo is the exclusive global launch partner for Twitter’s newest ad product, Promoted #Stickers. As part of the partnership, Pepsi will secure featured placement in the #Stickers library in ten countries across five continents,… Read More
As cliche as it may sound, mobile has changed the world. Smartphone ownership, usage and penetration rates around the world are on a rise. With the number of global mobile users exceeding desktop, it has become vital to have a responsive web design for mobile… Read More
