A month ago, YouTube had announced the Lantern Awards that aims at highlighting the best Ramadan campaigns in 2016 based on an algorithm that takes into account views, engagement and qualitative elements. The Winner of The Lantern Award is VIVA Kuwait for a very humorous two-part series, ‘Where is… Read More
Interpublic’s (IPG) second quarter results are in line with expectations when it comes to earnings. The Holding Company has reported a revenue increase of 2.2 percent and organic revenue increase of 3.7 percent. “We are pleased to report another quarter of solid revenue and profit… Read More
Nearly three years ago, Mark Zuckerberg set out on a journey, with like-minded partners, to connect the next billion through the initiative Internet.org. Internet.org has seen several large steps taken in the time since to achieve this goal. A big step came in the form… Read More
The media buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. Addressing data-driven marketers who need more efficient ways to reach the right people to better or beat specific performance metrics, LinkedIn has launched programmatic buying… Read More
This first half-year has ended “very satisfactorily” for Publicis Groupe Chairman & CEO, Maurice Lévy. The organic growth of close to 3 percent, an operating margin at 13 percent and a double-digit increase in its free cash flow have all contributed to this. Publicis Groupe’s… Read More
The ongoing discussion around the social ‘context collapse’ has brought to light some key trends in social behaviors – and as Global Web Index’ new Passive Networking report highlights, one of the most important aspects to this, has been the migration of sharing from social networks… Read More
Twitter Middle East and North Africa (MENA) has taken on board Walid Issa as its new Head of Research for the MENA region. Mr Issa’s primary role will be helping marketers across the region understand the value of their Twitter investments, and in using Twitter… Read More
The UEFA Euro 2016 had an overall significant and positive response on mainstream and social media. Sponsors invested in huge marketing campaigns tied to the event, encouraging their millions of fans to take to social media. OMD UAE partnered with Hall & Partners in order… Read More
The Lisbon International Advertising Festival has extended its submission’s deadline and has made the entry process online. Submissions deadline have been extended till the 12th of August. The festival is seen as the new global advertising festival located in Portugal, which also aims to be… Read More
Post the decision to lift economic sanctions against Iran, leading figures in the business community were quick to speak on the potential that the region has. In a LinkedIn blog post, WPP’s Chief Executive Sir Martin Sorrell pointed out the youthful, literate and technology-hungry consumers… Read More
