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Page 465

Publicis Communications’ Raja Trad Sets Course For An Aggressive 2016

Publicis Communications’ Raja Trad Sets Course For An Aggressive 2016

10 years ago by AM News DeskAdvertising

Publicis Groupe’s businesses in the Middle East and North Africa region have bucked any decline trend that the market witnessed in 2015 or that the holding company itself experienced globally. For Raja Trad, CEO, Publicis Communications Middle East, the year 2016 will build on this… Read More

Unilever Awards Lipton’s Digital Mandate To FP7/DXB

Unilever Awards Lipton’s Digital Mandate To FP7/DXB

10 years ago by Sana MahmudAdvertising

Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region. “Lipton is the biggest tea brand globally as well as in the GCC. It enjoys… Read More

An Open Letter To The UAE’s Minister Of Happiness

An Open Letter To The UAE’s Minister Of Happiness

10 years ago by Elie KhouriContributors

Congratulations on your new post! After reading your article ‘A Quantum of Happiness’, it’s clear you have profound understanding of the concept of happiness… it’s also evident you have a huge task ahead of you. That’s not to say the UAE hasn’t fared well in… Read More

Abu Dhabi Gears Up For Co-Working Space GlassQube

Abu Dhabi Gears Up For Co-Working Space GlassQube

10 years ago by Sana MahmudAM Unicorns

Use startups and Abu Dhabi in one sentence, and you are sure to have turned a few heads. The case was similar for Bernard Lee and Fahad Al Ahbabi, who took the conversation a step forward, and setup GlassQube Coworking (GQC). “The genesis of GQC… Read More

Sanascope: Saudi – Realizing A Marketer’s Dream

Sanascope: Saudi – Realizing A Marketer’s Dream

10 years ago by Sana MahmudAM Editorial

“Saudi Arabia: the heart of the Arab and Islamic worlds, the investment powerhouse, and the hub connecting three continents: Africa, Asia and Europe” is the aim of the Saudi Vision 2030 document unveiled in Riyadh by Deputy Crown Prince Mohammed bin Salman. At a time… Read More

Iran: The Startup Promise But Not As Simple

Iran: The Startup Promise But Not As Simple

10 years ago by Sana MahmudAM Unicorns

The facts about Iran are well known. The second largest market in the Middle East and North Africa (MENA) region; a diversified economy; the fast paced growth; home to a highly educated workforce, and above all Vision 2025 that articulates Iran’s steps to become the… Read More

Turner Launches Cartoon Network Hindi In Middle East

Turner Launches Cartoon Network Hindi In Middle East

10 years ago by AM News DeskMedia

With the growing demand for tailored content and the lack of a dedicated kids platform that caters to the large South Asian demographic in the Middle East, Turner, a division of Time Warner and parent company of Cartoon Network Arabic, has launched its fourth flagship… Read More

OSN Appoints Emad Morcos As Chief Content Officer

OSN Appoints Emad Morcos As Chief Content Officer

10 years ago by AM News DeskMedia

OSN has appointed Emad Morcos as its Chief Content Officer, a newly created organizational role. Mr Morcos will be responsible for driving OSN’s consolidated content strategy and is also mandated with the acquisition of programming rights across all OSN platforms. With over 24 years of broadcast… Read More

What’s Trending: Mother’s Day, Lebanon Elections & Captain America

What’s Trending: Mother’s Day, Lebanon Elections & Captain America

10 years ago by Asma WangdeAM Editorial

Welcome to another read of the week’s trending headlines. This week includes Mother’s day celebrations, Lebanon elections, Superhero movie and relegation battle in EPL. The week started on a good note with International Mother’s day being celebrated on 8th May. Besides the normal acts of… Read More

Souq.com Brings Back May Mobile Mania

Souq.com Brings Back May Mobile Mania

10 years ago by AM News DeskDigital

One of the leading online shopping and e-commerce provider, Souq.com has once again announced the launch of May Mobile Mania (MMM) in Egypt. It is an annual promotion that offers the best prices on mobiles and smartphones during the month of May. With an estimated… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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