Mobile data traffic will continue to proliferate at a rapid pace and experience 16 times the growth it underwent in 2015. The finding was highlighted in the Mobility Report for the Middle East and North East Africa region. The report, an update on mobile trends, reveals a… Read More
The sports entertainment genre on television is a relatively young one in the Middle East. It was only about 18 years ago that the satellite-broadcasting boom gave way to 24-hour Arab sports channels. The channels programming covered international sports along with regional ones such as… Read More
Hala Badri, Executive Vice President of Brand and Communications at du was named the Leading Businesswoman of the Year by the WIL Achievement Awards 2015. Ms Badri was presented the award by His Excellency Sultan Bin Saeed Al Mansoori, the Minister of Economy for the United… Read More
Ad frauds or bot advertising is unfortunately becoming a key talking point of digital advertising as the year draws to a close. The issue is plaguing marketers and digital professionals alike as its significance and impact, is being discussed. AdLanders believed for long that digital advertising would bring nirvana of… Read More
Consumers in the UAE are choosing to engage with companies in a number of new ways. Brands that truly understand them – harnessing the power of the smartphone in their pockets and the data that they are willing to share – will secure the loyalty… Read More
The Dubai Lynx International Festival of Creativity announced its 2016 jury presidents. This year, the festival will also see judging in a new category ‘Creative Effectiveness. “Discussions around the effects of creativity on business continue to be had across the industry. We’re introducing Creative Effectiveness… Read More
Looking at the rising global popularity and growing profile as an icon for Arab youth, Crown Prince of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has been named by Snapchat among a select group of international leaders, celebrities and influencers who will… Read More
As the D-day for Effie MENA closes in, the journey to reach this year’s winners has begun. The Effie MENA Awards 2015 judging is underway in Dubai. The first set of judging is set to complete today, and jurors are gearing up for the remainder tomorrow, which will be… Read More
UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More
The judging for this year’s Effie MENA Awards began today which will conclude tomorrow. The Effie Awards is a marketing communications awards given yearly by Effie Worldwide, a nonprofit organization, to honor the most effective marketing communications ideas. The Effie Awards were started in 1968 in the United States by the… Read More
