In a world where digital is evolving very quickly, brands can do with all the help they can get. The situation may be truer for larger brands that cannot move as fast largely owing to their size. Asad ur Rehman, Director – Media, Middle East… Read More
Deerfields Mall has awarded its digital duties to Hug Digital. The agency will be responsible for all content creation and community management across social media assets for Deerfields Mall and its retailistic commercial investments- ADL, Saraydan Cafe, Deerfields Nursery, OXXO. Hug Digital will also be… Read More
The Mobile Marketing Association (MMA) is finally making way to the Middle East region. While the Middle East has been active for the MMA as part of its Europe, Middle East and Africa (EMEA) region, the association is now making a concerted effort to launch… Read More
In the last couple of years, the tech entrepreneur sector has grown by over 10-fold since the nascent venture capital (VC) industry emerged, allowing for more investments in promising startups. “Investors waited for the VC ecosystem to mature in quality and quantity to enable them… Read More
Mothers across the world are the same in many ways. In a film that reminds viewers of the things that moms do when one lives abroad, NGO SOS Children’s Villages and TBWA\Raad attempt to invoke the parent-child emotion in viewers. The ad shows children with different nationalities acting out the ‘universal actions’… Read More
The J. Walter Thompson sexist and racist scandal that led to the ousting of its global CEO Gustavo Martinez, is seeing holding company CEOs not only introspect on some of the issues facing the industry globally but also begin a word war between WPP CEO-… Read More
Government authorities in the Middle East and North Africa (MENA) region are ensuring that they are reaching consumers with their various messages and endeavors. This is reflected in survey done by Northwestern University in Qatar and Doha Film Institute that shows that government’s share of… Read More
Another week, and another mishap. This time the location is Lahore, Pakistan. The tragic incident involved a suicide bomber detonating himself just meters away from children’s rides in the Gulshan-i-Iqbal park. Reportedly, this resulted in at least 70 deaths and several others were left injured.… Read More
Meltwater has acquired Encore Alert, the Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company’s marketing and PR efforts. “We are all drowning in social media, and the challenge we have is… Read More
