People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
With an increasing number of UAE investors looking for inroads into Africa, expert advice urges companies to tailor products and services, and prioritize the customer experience, in order to succeed in the fast-growing African market. Professor Adré Schreuder, Founder and Chairman of The South African… Read More
During the month of Ramadan, one of the countries in the Middle East region that dominated travel interests was Saudi Arabia, according to Q3 Global Travel Insights report released by Sojern, a performance marketing platform for travel brands. Similar to last year, the Hajj pilgrimage… Read More
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found ‘AdReaction: Video Creative in a Digital World’, a report from Millward Brown that examines video use and creative response… Read More
Facebook continued to hold off Google in terms of growth in click-through rates, with the social network posting a 35 per cent gain in the third quarter of 2015 versus the third quarter of 2014, compared with 25 per cent for the search giant, according… Read More
Technology company Uber has released insights into rider habits in Dubai. The insights come following the completion of two year for the company in the Middle East and North Africa (MENA). The findings show that Terminals 1 and 3 at Dubai International Airport were two of Dubai’s… Read More
To nurture and support entrepreneurship in the region, AstroLabs Dubai has been set up with the objective to provide the right environment, leadership and mentorship to encourage and support startups. The tech hub will support innovative technology-driven startups that have the potential to scale and impact not only MENA… Read More
To further foster the startup culture in Dubai, the Dubai Multi Commodities Centre (DMCC) and Google have partnered with AstroLabs to launch a tech hub in Dubai dubbed AstroLabs Dubai. The launch ceremony, that took place on October 26, 2015, saw the presence of H.E. Muhammed… Read More
On the back of an unusual initiative, Emirates NBD upcycled (reuse to create a higher value product) PVC advertising billboards banners into sturdy school bags and pencil cases for school children. The media agency handling this initiative with the bank is Mediavest. The initiative, part of… Read More
The Benghazi Committee debate did to Hillary Clinton what iMac, iPod did to Apple. After a not-so-good summer campaign, the Thursday debate turned out be Clinton’s best ad campaign yet. If critics have been silenced and experts are already seeing Hillary Clinton being sworn in… Read More
