Today is a new age of consumerism; increased globalization, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the… Read More
In implementation of the smart government and smart city initiative of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; and the ‘Dubai Government Towards 2021′ initiative of HH Sheikh Hamdan Bin Mohammed Bin Rashid… Read More
New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products or services. According to the global report, Millennials and mobility: how businesses can tap into the app generation, 39%… Read More
Smartphone shipments to the Middle East and Africa saw unprecedented year-on-year growth of 83% in 2014, according to the Q4 2014 Handsets Tracker released by International Data Corporation (IDC). Spurred by the increased availability of cheaper models and dual-SIM devices, the global advisory and consulting… Read More
Online businesses allow for transparency, convenience, instant comparisons, cost advantages and more choices. The younger generation has already realized the advantages. The offers provided online have increased in numbers, implying more products and services to be purchased online. Successful internet companies have built brands, which… Read More
In one of its new initiatives to encourage safe driving practices and enhance awareness on road safety in the UAE, AXA Gulf, an international insurer in the region, announced ‘AXA Drive’, a mobile application that allows users to monitor and score the quality of their… Read More
Alexander Mann Solutions, a provider of talent acquisition and management services has made strategic appointments in the Middle East region enhancing its leadership team in the region. It has taken on board Chance Wilson as its regional Director for Middle East and Africa. Mr Wilson… Read More
Vuclip, a premium mobile video on demand service for emerging markets has announced a premium mobile content deal in cooperation with the Brand Management Department in the Middle East Broadcasting Centre (MBC), an Arabic language network in the Arab world. With a rapidly increasing subscriber… Read More
Global public relations and communications firm Burson-Marsteller has appointed Andrew Cecil as Chairman of its Europe, Middle East and Africa (EMEA) Public Affairs practice. In this role, Mr Cecil will be based in Brussels leading the agency’s practice throughout the EMEA region. Mr Cecil has… Read More
All popular games have one thing in common: they are engaging and immersive, allowing users to lose track of all measurements of reality. It is the very same philosophy we apply to experiential event design, yet perhaps more pervasive, and unforgettable – a good reason… Read More
