Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
Leo Burnett Beirut’s work ‘Keep The Flame Alive’ has walked away with a Grand Prix and a Gold in the Interactive category at Dubai Lynx International Festival of Creativity. The agency also won two Silvers and three Bronze Lynx in the category. The details of… Read More
Y&R Dubai has won the Grand Prix in the Design Lynx category. The award has been given to the work Little Books of Big Consequences, done for Global Export Co. The entry has also been given a Gold and Silver Lynx. In addition, Y&R has… Read More
The winners for the Branded Content & Entertainment category at Dubai Lynx has seen Y&R take home the Grand Prix for its entry titled ‘Hello Happiness Phone Booth’ for The Coca-Cola Company. The entry is also winner of a Gold in the category. Leo Burnett… Read More
The Film Craft Lynx category received 274 entries this year, a marginal in comparison to last year, from eight countries. 58 entries have progressed to the final shortlist. Leo Burnett leads the race in this category as well, with most of the entries shortlisted for… Read More
Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received… Read More
The Media Lynx category is seeing one of its highest number of entries in 2015. 316 entries are competing in the category this year. Last year, this number was at 249. Of the 65 entries that have made it to the Media Lynx shortlist, FP7/DXB… Read More
Launched in 2011, the Design category honours creative excellence and the innovative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages. The category has this year received 139 entries from 12… Read More
Promo & Activation Lynx has received a total of 162 entries from 12 countries this year, an increase from the 155 entries received last year. Much as is seen in other categories, FP7/DXB and Leo Burnett are leading these categories’ shortlist as well with 11… Read More
This year, PR Lynx has received 103 entries from eight countries, almost double from the 56 entries in the category last year. FP7/DXB is leading the pack with seven entries. J. Walter Thompson has five entries that has made it to the shortlist and Memac… Read More
