…so equal women representation at workplace should follow, right? One would have hoped, but everything that should be that simple, is never really so. The International Women’s Day tends to draw many conversations around women empowerment, equality rights including right to education and equal pay… Read More
As the awards night closes in, the Dubai Lynx International Festival of Creativity has announced the shortlist for the Creative Effectiveness category. A total of eight entries have made it to this category that specifically celebrates creative ideas that have worked in achieving business goals,… Read More
Of the 34 entries that have been shortlisted in the Interactive Lynx category at the Dubai Lynx International Festival of Creativity, TBWA\ has seven shortlists and Memac Ogilvy has six. FP7/ and Leo Burnett have five each. And Impact BBDO and J Walter Thompson have… Read More
While 26 entries are shortlisted in the category, the majority is between Impact BBDO and TBWA\Raad, followed by J Walter Thompson and BPG Bates. The advertisers whose work has been recognized in the category include RPS, Johnson & Johnson, KFC, Visa and The Landmark Group’s… Read More
The Direct Lynx category at the Dubai Lynx International Festival of Creativity 2017 sees TBWA\ lead with a large margin. The agency has 13 shortlists in all. TBWA\Istanbul has six entries shortlisted for the work done for Amnesty International, Support To Life and Hurriyet. TBWA\Raad… Read More
Creativity is credited with all of human progress. It can drive economy and human development, and this is one reason why award winning creative work is a celebration not only for a specific industry but for a nation at large. Over the years, the Middle… Read More
Directory Big Won Network rankings that offers an annual overview of the most awarded creative work, people and businesses operating in the global marketing arena saw WPP as the most successful holding company in 2016. Omnicom took the second spot, followed by Publicis, IPG and… Read More
Homegrown brand Centrepoint leveraged digital and new media to create some innovative marketing campaigns. The creative efforts were rewarded at the recently held Cristal Festival for the clutter-breaking advertising of its latest sale campaign. Centrepoint bagged nine Cristals, including three Gold, at the festival which… Read More
The UAE Chapter of the International Advertising Association (IAA) held elections for a new Board of Directors in Dubai. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the… Read More
There are 13 entries in all from agencies in Middle East & North African that have made it to the Media Lions category at the Cannes Lions International Festival of Creativity. UAE leads the charge with nine shortlisted entries. J Walter Thompson & TBWA\RAAD have… Read More
