J. Walter Thompson, FP7/MENA and Starcom Middle East stole the show at the Effie MENA Awards 2016. In addition to winning the hallmark honors of the evening, the agencies also won the maximum number of awards in different categories. J. Walter Thompson was honored with… Read More
Publicis Media is steadily taking shape in the Middle East region as it has now named its key leaders across its agency brands. Alain Brahamcha, Client Managing Director at Starcom, is appointed as CEO of Mediavest | Spark Middle East. Ali Nehme, Managing Director of… Read More
Publicis Media has made key leadership changes for operations in the Levant market. Subsequently, Wilson Issa has been named Executive Vice President, Publicis Media, Levant. Joyce Hallak has been named General Manager, Starcom Levant and Head of Business Transformation of Publicis Media Levant. And Paul… Read More
The Middle East and North Africa (MENA) region ended 2015 on what some may call neutral, and others slightly below expectations, growth rate. But not everyone is complaining. The year brought good news to some of the players in the region, reiterating that even tough… Read More
Starcom Mediavest Group (SMG) Dubai has been named Media Network and Media Agency of the Year at the 2016 MENA Cristal Festival, the latter of which it has retained for three consecutive years. SMG dominated the Festival’s 11th edition with one Grand Cristal, two Cristals,… Read More
In a competitive pitch against three global performance agencies, Starcom MediaVest Group has won the performance and search business for UAE-based telecommunications service provider du – one of the largest performance RFPs(Request for Proposal) across the region. “We are proud to see that the depth… Read More
When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More
During and after the Arab Spring, we took a stand – people first – on how we’re going to run our business during this tumultuous time. The lessons we learned prompted me to look deeper into the link between culture and economic performance: What makes… Read More
Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
