Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More
As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The… Read More
Publicis Media has put a structure to attract fresh perspectives in its operations. The media holding company has created a next generation board that will work with its global executive group to address opportunities and drive transformation. The next generation board members have the complete… Read More
Publicis Media Middle East has elevated Amer El Hajj to Chief Investment Officer from his previous role of EVP Group Trading & Commercial Managing Director. The development is effective immediately. “Amer’s proven track record for successfully leading large scale initiatives, supporting all market’s commercial requirements… Read More
Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process involving industry leading agencies. The scope of work includes the entire media mandate of Dubai Tourism for GCC and regional media including social. The… Read More
‘A combination of patience and humility’, ‘a natural-born leader’, ‘driving from the forefront of change’, ‘extremely professional and passionate’, ‘a true business partner’… Leading men and women of the marketing, advertising and media industry, not only from the Middle East & North Africa (MENA) region… Read More
The voting has closed, the tabulation is done and the industry has spoken – Alex Saber, Chairman, Publicis Media Middle East has been named AM Person of the Year. AM Person of the Year is designed as an initiative enabling the industry to name the… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
