Tech giant Apple is the most positively talked about brand among millennials in Saudi Arabia, ahead of Saudia and Al Rajhi Bank according to data from YouGov BrandIndex. YouGov’s daily brand tracking tool, BrandIndex, considered the opinions of respondents aged between 18 and 34 in… Read More
In recent weeks, Apple revealed details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, data from Global Web Index indicates that it is smartphones that are currently most popular… Read More
Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
Tablet fatigue is a trend that Global Web Index has been tracking for some years now and, recent data from the company shows that it’s clear that internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
The travel ban that was one of the first challenges facing the Middle East & North Africa (MENA) region in 2017 has seen much action within the short time that it had been announced on January 27 2017. Even as the ban has met with… Read More
Ford Motor Company has appointed Musa Tariq as its Vice President and its first ever Chief Brand Officer as part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with today’s consumers. Mr Tariq… Read More
UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More
Apple, Google, Tesla and Microsoft retain the top four spots in The Boston Consulting Group’s annual survey of the most innovative companies. Amazon moves up four spots to round out the top five. Netflix and Facebook join the top 10 for the first time, moving… Read More
Following the limited edition release, Snapchat’s new Spectacles has rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, the one component that could be crucial to its overall success is… Read More
