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BBDO

BBDO’s Dani Richa On Creativity, Awards & Purpose

BBDO’s Dani Richa On Creativity, Awards & Purpose

6 years ago by Zeba MahmudAdvertising

Bagging 47 awards, Impact BBDO was crowned Agency of the Year at the Dubai Lynx International Festival of Creativity 2019. These comprised 31 awards for the agency alone and another 16 in partnership with its sibling BBDO Lahore. Together the two walked away with eight… Read More

MENA Agencies Bring Home 11 D&AD Pencils

MENA Agencies Bring Home 11 D&AD Pencils

7 years ago by Sana MahmudAdvertising

Y&R, FP7/, Memac Ogilvy, Superunion, BBDO, TBWA\Raad and The Classic Partnership Advertising have all won, bringing home Graphite and Wood Pencils, at the 56th D&AD Professional Awards. Y&R Dubai has won one Graphite Pencil and two Wood Pencils, equivalent of Silver and Bronze metals respectively,… Read More

Impact BBDO Dubai Is Agency Of The Year @Loeries 2017

Impact BBDO Dubai Is Agency Of The Year @Loeries 2017

8 years ago by Sana MahmudAdvertising

Impact BBDO Dubai ruled the Loeries Awards 2017 with the agency’s MENA units wining a total of 28 awards including Golds, Silvers and Bronzes. It also won a Grand Prix for ‘Skip Friday 13′ campaign for La Libanaise Des Jeux. Impact BBDO Dubai also won… Read More

Unilever, WPP, BBDO Top 2017 Global Effie Effectiveness Index

Unilever, WPP, BBDO Top 2017 Global Effie Effectiveness Index

8 years ago by Sana MahmudMarketing

Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index. Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG Advertising Agency held the top rankings in the categories of Most Effective Marketer, Brand, Agency… Read More

Marketing Lessons from Diageo’s Syl Saller & Visa’s Lara Balazs

Marketing Lessons from Diageo’s Syl Saller & Visa’s Lara Balazs

10 years ago by Sana MahmudMarketing

Some of the most evolved marketers are constantly changing the way they are approaching consumers. Syl Saller, Chief Marketing Officer, Diageo, believes that in today’s age, one of the most important aspects of reaching consumer is to pack right and pack light. Lara Balazs, SVP… Read More

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

10 years ago by AM News DeskDigital

The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More

FP7/Dxb Takes Direct Grand Prix Lynx; Golds To Leo Burnett & Y&R

10 years ago by Kiran KidwaiAdvertising

A total of 10 metals have been given in the Direct category at the Dubai Lynx International Festival of Creativity. The Grand Prix has gone ‘Hey Future Me’ by FP7/Dxb for its client Emirates NBD. There are two Golds given in the category. Leo Burnett… Read More

Y&R Dubai Steals The Show in Design Lynx; Other Gold Winners – Leo Burnett, FP7/Dxb

Y&R Dubai Steals The Show in Design Lynx; Other Gold Winners – Leo Burnett, FP7/Dxb

10 years ago by Kiran KidwaiAdvertising

Y&R Dubai has won the Grand Prix in the Design Lynx category. The award has been given to the work Little Books of Big Consequences, done for Global Export Co. The entry has also been given a Gold and Silver Lynx. In addition, Y&R has… Read More

Good, Cheap, Fast – Applicable In Creativity Too: David Lubars, BBDO

Good, Cheap, Fast – Applicable In Creativity Too: David Lubars, BBDO

10 years ago by Sana MahmudAdvertising

Achieving more in a digital age is the mantra because there are those few examples that are demonstrating what can be done. But how much more is enough? The takeaway from the President’s Address at Dubai Lynx International Festival of Creativity featuring David Lubars, Chairman… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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