Cadillac has appointed Kristian Aquilina as Managing Director, Cadillac International Operations and Cadillac Middle East. Mr Aquilina succeeds Christian Soemmer who has been appointed as President and Managing Director Strategic Markets, Alliances and Distributors in Seoul, South Korea. Bringing over 20 years of experience with… Read More
As part of the brand’s global direction and involvement in arts, Cadillac has partnered with Dubai TV which will see a star-studded list of Middle East celebrities and influencers grace the region’s screens in the newly aired Carpool Karaoke Arabia, from the comfort of the… Read More
Cadillac Middle East is partnering with Gulf Photo Plus (GPP), as the official presenting partner of GPP Photo Week 2018, the international photography event in the region. Taking place from February 7–12, 2018 at Alserkal Avenue, the event partnership will see Cadillac team up with… Read More
Cadillac, in partnership with The Andy Warhol Museum, has named 2017’s final exhibition of ‘Letters to Andy Warhol’, which is set to take place at UAE’s Dubai Design District (d3) as part of Dubai’s urban lifestyle event, Sole DXB. Held from 8-16 December 2017, the… Read More
As part of its ‘Dare Greatly’ initiative, Cadillac has launched a campaign in the Middle East, shining a spotlight on entrepreneurial Arabs living in New York and the passions that drive them. To kick off the campaign, Cadillac has released a video that is set… Read More
Cadillac approached Carat to increase awareness of its brands CT6, CTS and XT5 with a multiple video asset brand campaign to be employed across elevated receptive fashion, music and technology content. The Carat Cadillac team needed to ensure this campaign would only appear across high… Read More
General Motors has appointed specialist agency Performance Communications to provide support for its brands including Cadillac, GMC and ACDelco across the Middle East. Performance Communications’ responsibilities to General Motors will cover strategic consultation, product communications, event support, press fleet administration and crisis management across all… Read More
With just one more day to go for STEP Conference 2017, one of the most attractive features of the event is set to be the startup showcase, designed to be the largest of its kind in the region. The startup showcase is presented by Cadillac… Read More
The advertising message literally begins with the warning that the content may cause FOMO this April. STEP Conference and STEP Music has gone all out in creating a content line up that will benefit, and entertain, all in attendance. The platform does not shy away… Read More
