Openness may be central to the digital economy but it is not without its challenges. And perhaps no other platform knows the price for that as much as YouTube that at this time last year had begun its content clean up when issue of brand… Read More
The Cannes Lions International Festival of Creativity has named the first 2018 Jury Presidents. The selected group of industry leaders is tasked with judging the best work in the world to win the Lions awards, alongside their jury teams. “With all the changes we’ve introduced… Read More
Over the years, Yousef Tuqan Tuqan has carved a niche for himself as the go-to person for several subjects on marketing and communication, including understanding the Middle East’s youth. On the first day of the Festival, the Group VP, Brand Marketing & Loyalty at Jumeirah… Read More
As the official first day of the Cannes Lions International Festival of Creativity 2017, kicks off, a slew of shortlists across six categories, including the Glass Lions, have been announced. From the Middle East & North Africa (MENA) region, two agencies have managed an entry… Read More
The Creative Director of FP7/DXB, Josephine Younes, is all set to judge in the Promo & Activation Lions category at the Cannes Lions International Festival of Creativity. Ms Younes intends to make the most of the festival – as a juror, as a creative professional… Read More
“A brilliant idea is at the core of any good campaign,” commented Soren Hagh, Executive Director, Global Marketing at Heineken International. He was speaking during the Cannes Lions International festival of Creativity on why Heineken has the thirst for creativity and why it values creativity.… Read More
UPDATE: Cannes Lions ogranizers have clarified that Geometry Global/ Memac Ogilvy will share the credit for the Product Design Lion Grand Prix. The Entrant Company, which implies primary winner, was changed to Lucky Iron Fish Co. due to the nature of the category. MENA region has… Read More
Leo Burnett Beirut ruled the Cyber shortlist for the Middle East & North Africa region (MENA) at the Cannes Lions International Festival of Creativity. Out of the 330 nominations, the agency got five shortlists. The agency got four entries for its ‘Keep The Flame Alive’… Read More
Marilyn Manson wants people who didn’t like him to start listening to his music. Adrian Grenier from Entourage believes in exhibiting the social responsibility that comes with being the face of a brand. A couple of very interesting perspectives from . However, the most insightful… Read More
The Direct Lions winners for the Cannes Lions International Festival of Creativity was announced earlier today. Out of the eight nominations from the Middle East and North Africa (MENA) region, two agencies managed to clinch a Bronze each. Geometry Global Dubai’s ‘Handle On Hygiene’ campaign… Read More
