Shifting base to a bigger setup in Dubai Media City, securing account wins and winning at several awards including Dubai Lynx International Festival of Creativity, Epica Awards and the Lories Awards, 2016 seems to have ended well for Cheil Worldwide in the MENA region. This… Read More
As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards for this was announced… Read More
Cheil MENA has been rewarded alongside several other Cheil global offices for its contributions to the global #BeFearless campaign. The project was a collaborative effort across several Cheil offices including HQ in Seoul, Germany, UAE and Russia. #BeFearless is part of “Launching People”, an overarching… Read More
The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More
Publicis Groupé has begun the New Year with an indication of the aggression that it intends to approach the year with. Speculations are rife that Publicis Groupé SA is considering a bid for a controlling stake in Samsung Group’s advertising agency, Cheil Worldwide. The news… Read More
Cheil Middle East and North Africa has appointed Wassim Daniel as Chief Growth Officer. Mr Daniel would be handling the MENA region and Turkey. In the newly created role, Mr Daniel will be charged with Cheil’s client portfolio which includes the recently won global Etihad… Read More
Brands today are moving towards localised and personalised branding to increase the local influence and better connect with consumers. While many markets are doing so, this is being witnessed in the Middle East where brands have tried to drive the local conversation. According to the… Read More
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Mr Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400… Read More
Comparing the scenario five years ago, when social media was still in its nascent stage, Mr Kim remarked that brands will have to come up with new strategies, because social media has evolved much faster than other platforms. “Around 10 years ago, no one thought that social media… Read More
In an age where brands are lost in streams of conversations, connecting with the souls and passions of their consumers makes all the difference. This does not just mean creating a brand and a corporate identity but also sharing passion and motivation with consumers. Wain… Read More
