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Digital

Dan Khabie On Why Mirum Bets Big On MEA

Dan Khabie On Why Mirum Bets Big On MEA

10 years ago by Sana MahmudDigital

As businesses and companies rethink the way they function to serve the new age consumer, and traditional media does not offer enough to the digital consumer, it is time for brands to understand how to narrate their brand story, digitally. Apart from the core physical presence, a brand’s digital… Read More

People, Screen, Middle East: FB Canvas’ Three Key Strokes

People, Screen, Middle East: FB Canvas’ Three Key Strokes

10 years ago by Sana MahmudDigital

One key area where Facebook has beaten most others is the focus on emerging or fast growth markets to bolster its future growth plans. Understanding the various challenges that emerging markets bring, including low bandwidth, Facebook Creative Shop set up initiatives such as the Creative Accelerator, which the company claims has… Read More

PR Is Best Placed To Lead Social Engagement: Brazen’s Jacobson

PR Is Best Placed To Lead Social Engagement: Brazen’s Jacobson

10 years ago by Sana MahmudDigital

\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More

Cheil Bags Etihad’s Digital And Social Media Agency

Cheil Bags Etihad’s Digital And Social Media Agency

10 years ago by Sana MahmudDigital

Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More

Create Experiences: Prisme’s Safwan El Roufai On Digital’s Impact On Events

Create Experiences: Prisme’s Safwan El Roufai On Digital’s Impact On Events

10 years ago by Kiran KidwaiDigital

The business of events in the Middle East has grown multi-directionally, courtesy the advent of social media and the impact that it has had in amplifying local or regional events, making them truly global in some cases. The growth strategy for organizations such as Prisme,… Read More

Digital Will Dominate Our Biz By 2020, Says Dentsu Aegis’ Boss

Digital Will Dominate Our Biz By 2020, Says Dentsu Aegis’ Boss

10 years ago by Sana MahmudDigital

Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More

Brands As Enabler In The Virtual Reality Age

Brands As Enabler In The Virtual Reality Age

10 years ago by Diederik VeeloContributors

People have become immune to advertising efforts. Brands today tell compelling stories and connect with consumers by using all sorts of content, from the written word, to video, audio and music. As an industry, we often discuss brands and the way they connect with consumers… Read More

Zebanomics: #Mecca_Live – Transforming The Impression Of A Faith

Zebanomics: #Mecca_Live – Transforming The Impression Of A Faith

10 years ago by Zeba MahmudAM Editorial

Ramadan could not have ended on a better note for Muslims than Mecca inspiring the world about all things beautiful about Islam. For me it gives me the opportunity to write about Islam and Snapchat’s #mecca_live. No matter how it is worded, the honest truth is that… Read More

Sanascope: A Digital ‘Birds Eye’ View Of Mecca…

Sanascope: A Digital ‘Birds Eye’ View Of Mecca…

10 years ago by Sana MahmudAM Editorial

Ever since I started reading on the first reports that trickled in on #Mecca_Live, I just had to write about it for two reasons. It feels wonderful as a Muslim to read people speaking about Islam in the way they did, as a religion I… Read More

Digital Agencies To Take The Lead In 2015: Report

Digital Agencies To Take The Lead In 2015: Report

10 years ago by Sana MahmudDigital

SoDA, known as the voice of the digital agency and production community, has released the authoritative annual Digital Outlook Study as part of The SoDA Report Vol 1 2015. The findings of the research, conducted by Econsultancy, identify key issues that face digital agencies in… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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