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DMS

Anghami, DMS To Hold Digital ‘Audio Day’

Anghami, DMS To Hold Digital ‘Audio Day’

8 years ago by Kiran KidwaiDigital

Music streaming company in the MENA region, Anghami, is going to hold a digital ‘Audio Day’ conference in the region, organised with the support of its exclusive media representative Digital Media Services (DMS). Over 250 regional leaders from the media industry will convene in Dubai… Read More

DMS, STEP Group Strengthen Partnership

DMS, STEP Group Strengthen Partnership

8 years ago by AM News DeskDigital

DMS and STEP Group have forged a partnership, wherein DMS has the exclusive representation rights to sell advertising space for STEP Group’s current platforms including StepFeed and YallaFeed, as well as its upcoming offerings in the region. As is known, STEP Group has offices in… Read More

PHD MENA Signs Viewability Deal With DMS For Unilever

PHD MENA Signs Viewability Deal With DMS For Unilever

8 years ago by Asma WangdeDigital

PHD has secured a launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. PHD’s agreement with DMS is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines. The FMCG group… Read More

Snap Plans Big For MENA; Launches Localized Content Platform

Snap Plans Big For MENA; Launches Localized Content Platform

8 years ago by Sana MahmudDigital

Snap Inc. has got aggressive in the Middle East and North Africa (MENA) region. With new senior hands on board, the social media company is now working towards creating more options for Snapchatters and also for advertisers in the region. Earlier this year, Snap opened… Read More

DMS Dons New Brand Identity; Shines Spotlight On ‘Story’

DMS Dons New Brand Identity; Shines Spotlight On ‘Story’

8 years ago by Zeba MahmudDigital

  Digital Media Services (DMS), the digital services brand of the Choueiri Group, has embarked on an exhaustive rebranding exercise, the first of its kind since its launch in 2011. Created by MullenLowe MENA, the company not only dons a new visual identity but a… Read More

DMS, MOAT Partner For Better Analytics & Measurement

DMS, MOAT Partner For Better Analytics & Measurement

8 years ago by AM News DeskDigital

DMS, the digital arm of Choueiri Group, has partnered with New York-based SaaS analytics company, MOAT. Also known as the ‘attention analytics’ specialist, MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platform. DMS’ partnership… Read More

Dubai Lynx Kicks Off With Global & Local Experts On Stage

Dubai Lynx Kicks Off With Global & Local Experts On Stage

8 years ago by AM News DeskAdvertising

Most media, advertising and marketing professionals from across the region would be busy making their way to the Dubai Lynx International Festival of Creativity as the four-day forum and awards kicks off today. The Festival organizers have increased all elements of the Festival with five… Read More

“Digital Is Means To An End”

“Digital Is Means To An End”

9 years ago by AM News DeskDigital

In a world where digital is evolving very quickly, brands can do with all the help they can get. The situation may be truer for larger brands that cannot move as fast largely owing to their size. Asad ur Rehman, Director – Media, Middle East… Read More

“The Biggest Ad Blocker Is The Human Mind”

“The Biggest Ad Blocker Is The Human Mind”

9 years ago by Sana MahmudAdvertising

Dubai Lynx International Festival of Creativity is playing host to some very interesting sessions on the dynamics that are changing the advertising and communication business. One session that not only challenged conventional practices but also urged to look beyond the obvious was presented by DMS’… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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