Publicis Groupe’s businesses in the Middle East and North Africa region have bucked any decline trend that the market witnessed in 2015 or that the holding company itself experienced globally. For Raja Trad, CEO, Publicis Communications Middle East, the year 2016 will build on this… Read More
‘The Work, The Work, The Work’ ––– BBDO’s global call sign is the first thing that greets anyone who enters Impact BBDO’s Dubai office. High on the laurels of being crowned the Agency of the Year at the 10th Dubai Lynx International Festival of Creativity,… Read More
OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More
Recession, retrenchment, revolution… as the Middle East and North Africa (MENA) fights its own internal challenges triggered by falling oil prices and the Arab unrest, the numerous macroeconomic changes are equally affecting the region, if not more. Interestingly, not everyone is complaining. Premium auto brand… Read More
From being named among the Most Influential Arab Women to the Leading Businesswoman of the Year, du’s EVP of Brand & Communications, Hala Badri, has written a growth story that is inspiring a whole generation of future leaders. The Arabian Marketer catches up with Ms Badri… Read More
A veteran of the advertising business in the Middle East and North Africa (MENA) region, Samir Ayoub has held the position of Mindshare MENA CEO for 17 years before he decided to resign from the post earlier this year. He continues to be affiliated with… Read More
While Twitter’s 2015 fiscal report might show fall in share prices and a stagnating user base globally, the microblogging platform appears to be making all the right headlines in the Middle East and North Africa (MENA) region. “MENA has shown us immense promise in the… Read More
In 2015, telecom company Ooredoo undertook a massive rebranding exercise to reiterate its position and build relationships with the connected audiences in its operating markets in the Middle East and North Africa (MENA) region. MENA’s upsurge in connectivity has led many operators to turn to… Read More
The Middle East markets are superseding any global average when it comes to consumption of social, video or mobile. Social media platforms see some of their highest user engagement coming from these markets. A direct impact of this on marketers and brands is to devise… Read More
“At the heart of any good work, is a great idea,” Mike Shackle, Grey MENA’s recently appointed Chief Creative Officer, made this comment while pointing at the price that creativity has to at times pay in the craze for ‘viral’ videos. “Creativity takes a… Read More
