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Etihad Airways

Etihad Beats Brands In Ad Awareness

Etihad Beats Brands In Ad Awareness

5 years ago by Sana MahmudMarketing

One of the brands that seem to be catching the attention of viewers is Etihad Airlines. The national airline saw the highest increase in Ad Awareness amongst brands tracked in the UAE in January 2020 by YouGov. In the past few months, Etihad has come… Read More

Etihad, Snapchat Bring Manchester City’s Blue Moon To Life

Etihad, Snapchat Bring Manchester City’s Blue Moon To Life

6 years ago by Asma WangdeDigital

To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) season, Etihad Airways — the official shirt and stadium sponsor of Manchester City — seized the opportunity to create a fan experience and drive engagement using the power of augmented reality… Read More

Etihad Airways Revamps Digital Presence

Etihad Airways Revamps Digital Presence

6 years ago by Asma WangdeDigital

Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. “Enhancing the guest experience is at the heart of… Read More

Etihad, Arab National Bank Co-Branded Card In Saudi Arabia

Etihad, Arab National Bank Co-Branded Card In Saudi Arabia

6 years ago by Sana MahmudMarketing

Etihad Guest, Etihad Airways’ loyalty program, and Saudi-headquartered Arab National Bank (ANB) have partnered to launch an ANB Etihad Guest Signature Visa Card in the Kingdom of Saudi Arabia (KSA). With its focus on creating a personalized travel experience for Arab-speaking Etihad Guest members, Etihad… Read More

Etihad Launches Brand Platform To Celebrate 15th B’Day

Etihad Launches Brand Platform To Celebrate 15th B’Day

6 years ago by Zeba MahmudDigital

Marking its 15th anniversary, Etihad Airways has launched a brand platform ‘Choose Well’, giving more choice to consumers. Supported by a brand refresh, ‘Choose Well’ is now part of the airline’s visual identity, deployed across marketing collateral, sponsorships and events with the aim of creating… Read More

Etihad Airways Looks To Cloud To Boost Customer Experience

Etihad Airways Looks To Cloud To Boost Customer Experience

7 years ago by AM News DeskAM Tech

Etihad Airways has partnered with Farelogix Inc. to enhance its merchandising and distribution capabilities. The new generation technology from Farelogix will enable Etihad to provide unique, customized offers to its guests, and strengthen its position as the ‘airline of choices’. Etihad’s strategy will focus on… Read More

NMC Becomes Headline Partner For MEPRA Leadership Majlis

NMC Becomes Headline Partner For MEPRA Leadership Majlis

7 years ago by AM News DeskMarketing

The Middle East Public Relations Association (MEPRA) has formed partnerships with the National Media Council (NMC), PRWeek and the Arthur W. Page Society for the fourth Leadership Majlis, a communications conference in Abu Dhabi. The event, which will be held on May 10, 2018 at… Read More

Emirates Leads Consumer Brand Advocacy In Saudi Arabia

Emirates Leads Consumer Brand Advocacy In Saudi Arabia

7 years ago by AM News DeskMarketing

The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over… Read More

Etihad Airways Appoints Hassan Al Yousuf As Oman GM

Etihad Airways Appoints Hassan Al Yousuf As Oman GM

8 years ago by AM News DeskMarketing

Etihad Airways has appointed Hassan Al Yousuf as its new General Manager for the Sultanate of Oman. Based at the airline’s offices in Muscat, Mr Yousuf will be responsible for leading Etihad Airways’ commercial operations in Oman, as it continues to grow its presence and… Read More

Home Grown Brands Make A Mark On UAE Consumers

Home Grown Brands Make A Mark On UAE Consumers

8 years ago by Zeba MahmudMarketing

UAE brands are going global and in the market itself, some of these brand are among the more preferred names for the consumers. Home grown UAE brands have dominated YouGov BrandIndex’ first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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