One of the brands that seem to be catching the attention of viewers is Etihad Airlines. The national airline saw the highest increase in Ad Awareness amongst brands tracked in the UAE in January 2020 by YouGov. In the past few months, Etihad has come… Read More
To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) season, Etihad Airways — the official shirt and stadium sponsor of Manchester City — seized the opportunity to create a fan experience and drive engagement using the power of augmented reality… Read More
Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. “Enhancing the guest experience is at the heart of… Read More
Etihad Guest, Etihad Airways’ loyalty program, and Saudi-headquartered Arab National Bank (ANB) have partnered to launch an ANB Etihad Guest Signature Visa Card in the Kingdom of Saudi Arabia (KSA). With its focus on creating a personalized travel experience for Arab-speaking Etihad Guest members, Etihad… Read More
Marking its 15th anniversary, Etihad Airways has launched a brand platform ‘Choose Well’, giving more choice to consumers. Supported by a brand refresh, ‘Choose Well’ is now part of the airline’s visual identity, deployed across marketing collateral, sponsorships and events with the aim of creating… Read More
Etihad Airways has partnered with Farelogix Inc. to enhance its merchandising and distribution capabilities. The new generation technology from Farelogix will enable Etihad to provide unique, customized offers to its guests, and strengthen its position as the ‘airline of choices’. Etihad’s strategy will focus on… Read More
The Middle East Public Relations Association (MEPRA) has formed partnerships with the National Media Council (NMC), PRWeek and the Arthur W. Page Society for the fourth Leadership Majlis, a communications conference in Abu Dhabi. The event, which will be held on May 10, 2018 at… Read More
The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over… Read More
Etihad Airways has appointed Hassan Al Yousuf as its new General Manager for the Sultanate of Oman. Based at the airline’s offices in Muscat, Mr Yousuf will be responsible for leading Etihad Airways’ commercial operations in Oman, as it continues to grow its presence and… Read More
UAE brands are going global and in the market itself, some of these brand are among the more preferred names for the consumers. Home grown UAE brands have dominated YouGov BrandIndex’ first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from… Read More
