Emirates has topped consumer brand sentiment in the UAE for the third year running in the latest YouGov BrandIndex. For these Best Brand Rankings, YouGov used Buzz scores to compile the rankings. Buzz is calculated by asking consumers daily if they have ‘heard anything positive… Read More
The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social. The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the… Read More
Mark Zuckerberg began 2018 with his list of resolutions for Facebook in the year, which in a nutshell was ‘fixing’ the social media platform. Given all the conversations around fake news, the role that Facebook may have played in US Presidential Elections, studies indicating people… Read More
After a few days of speculation and troubles over connecting via Skype, telecom operators in the UAE have confirmed that Skype joins the likes of Facebook calling, WhatsApp calling and Google’s call services among others, and has been blocked in the UAE. A tweet from… Read More
Blueprint, Facebook’s global education program for agencies, advertisers and businesses to reach their business goals with Facebook’s apps and services, is now offering courses in Arabic. By expanding Blueprint’s catalog of available languages, Facebook aims to provide more people around the world with the tools… Read More
The advertising industry is changing and new mobile formats are emerging every day. From shorter ads to disappearing stories, these new formats are evolving the creativity game on mobile. As the adage goes, ‘creativity happens within constraints’. The question becomes how we effectively tell brand… Read More
Facebook has rolled out its newest initiatives to help Arab content creators unleash their creativity at VIDXB, an annual gathering celebrating the world of online video. The all-new Facebook Creator App and the Facebook for Creators website will enable the easy creation of content and… Read More
Irrespective the changes in the industry, the most important agenda for marketers continues to be around engaging audiences. Several channels assist in this. Social media, especially given the role it plays in progressing ecommerce, is one example. Another is creating the right kind of content.… Read More
Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
Sojern, a global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus. The FMP specializes in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel… Read More
